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Friday, 11 November 2011 16:25

Tegra 3 costs more than $15

Written by Fuad Abazovic

T3 super phones in Q1

Analyst Romit J. Shah from Nomura Securities Co. Ltd, Research Division asked Nvidia about the price of Tegra 3 and of course Nvidia didn’t disclose its entire pricing policy. Romit implied that OMAP 4 sells for $12 to $14, while Tegra ranges from $15 to $25.

Jensen was a bit more specific in his answer: “I don't know which Tegra is $15. But there are no - if we're still talking about Tegra 3, there is no Tegra 3 that's $15. It's higher than that.”

Jensen continues hat Tegra 3 and OMAP4 aren’t targeting the same generation of devices and not targeting the same market. Nvidia is very clear that Tegra 3 is top of the offer of high performance tablets and super phones while OMAP4 is more like a strong competitor to Tegra 2 chips.

Jensen said that Tegra 3 has a 10 dollar Bill of Material (BOM) system reduction cost and he even elaborated saying that since it needs less power than Tegra 2, it needs fewer power components that are usually expensive. This is how Tegra 3 can save about $10 in product BOM, but we believe Tegra 3 costs some $10 more than Tegra 2 and eventually you end up at very similar cost for both generations.

Tegra 3 comes with 32GB Transformer prime for $499 and should be selling by December. Jensen also talked about the claim that phones based on Tegra 3 are coming in Q1.

“Well, we're working on these devices as hard as we can, but we're not the device makers. And so my expectation is that Q1 is an appropriate time for most of these (phones)-- for many of these devices to come to market. But we'll get there as quickly as we can,” he said.

Of course, quad-core processors are better at multithreaded applications and some examples are website loading, gaming that is multithreaded on both PCs and consoles, and now on phones. The analogy is simple, four is better than two and four threads with the fifth companion core than can save you some power when you don’t need a lot of performance.

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-2 #1 milkod2001 2011-11-11 23:02
well tablets might be OK but smartphones based on 40nm Tegra3 quad cores? NO way.U'll be walking with additional 2kg battery to support it for another half an hour :) Nvidia is pushing Tegra3 because anything coming from its competitors seems to be better.Don't get me wrong but I just don't find Tegra3 to be so exciting at all. Tegra3 on 28nm(Tegra4) will be different story
 
 
+5 #2 dicobalt 2011-11-12 00:29
I'm not sure why a phone even needs that kind of processing power, especially when it's implemented on an outdated 40nm process.
 
 
-4 #3 ramcoza 2011-11-12 05:42
Quoting milkod2001:
well tablets might be OK but smartphones based on 40nm Tegra3 quad cores? NO way.U'll be walking with additional 2kg battery to support it for another half an hour :) Nvidia is pushing Tegra3 because anything coming from its competitors seems to be better.Don't get me wrong but I just don't find Tegra3 to be so exciting at all. Tegra3 on 28nm(Tegra4) will be different story


Could you pleaase tell me, what did u mean by competition? If there is one, could you please tell me whether that is currently available? If you talk about future, just go and compare every ARM SOC production companies' roadmap. ;)
 
 
-1 #4 Tegra 3 2011-11-12 14:12
Who is looking forward to the Tegra 3? Quad core processors now coming to smartphones in 2012. Visit www.tegra3.org for more info.
 
 
-1 #5 godrilla 2011-11-12 22:42
Check out this video what uses all four cores
https://www.youtube.com/watch?v=4dZsS-C6f2Q&feature=youtube_gdata_player
 
 
0 #6 oblivion 2011-11-13 00:27
AHAHAHA SUPER PHONE MY ASS

http://semiaccurate.com/2011/11/09/tegra-3-missed-performance-goals-by-wide-margins/

:D
 
 
0 #7 Bo_Fox 2011-11-13 06:52
Quoting milkod2001:
well tablets might be OK but smartphones based on 40nm Tegra3 quad cores? NO way.U'll be walking with additional 2kg battery to support it for another half an hour :) Nvidia is pushing Tegra3 because anything coming from its competitors seems to be better.Don't get me wrong but I just don't find Tegra3 to be so exciting at all. Tegra3 on 28nm(Tegra4) will be different story

Didn't you read that Tegra 3 is supposed to offer superb power saving features?
 
 
0 #8 ramcoza 2011-11-13 07:07
Quoting oblivion:
AHAHAHA SUPER PHONE MY ASS

http://semiaccurate.com/2011/11/09/tegra-3-missed-performance-goals-by-wide-margins/

:D

Yeas It is BadAss!!
http://www.anandtech.com/show/5072/nvidias-tegra-3-launched-architecture-revealed/3
http://www.engadget.com/2011/11/09/nvidia-says-tegra-3-is-a-pc-class-cpu-has-screenshots-to-prov/
http://www.wired.com/gadgetlab/2011/11/nvidia-tegra-3-processor/
http://blog.gsmarena.com/see-how-the-new-nvidia-tegra-3-works-and-what-its-capable-of/
http://reviews.cnet.com/8301-19736_7-57320891-251/nvidias-tegra-3-cpu-increases-performance-while-saving-power/
 
 
0 #9 eddman 2011-11-13 16:47
Quoting oblivion:
AHAHAHA SUPER PHONE MY ASS

http://semiaccurate.com/2011/11/09/tegra-3-missed-performance-goals-by-wide-margins/

:D

A few points for you:

1. Charlie is a certified nvidia hater.
2. He knows absolutely NOTHING about chips and chip designing. He just copy-pastes stuff from here and there.
3. His articles have tags like "opinion", "rumors" and "humor"; the last one isn't working.

Keep those INaccurate articles out of here.
 
 
+2 #10 Bl0bb3r 2011-11-13 20:06
I for one am curious about its performance and power management features. I know it's nvidia but the management did a really good thing, although long and painful, investing and holding on to the mobile chip division.

AMD didn't... so "love" for nv's execs, hate for AMD's former effing exec who effed-over AMD by selling their mobile division.

Also, +1 for anything that makes apple's Asomething look like crap on a stick.
 

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