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Thursday, 22 September 2011 10:17

Microsoft hemorrhages hundreds of millions on Bing

Written by


$5.5 billion so far
Microsoft is apparently losing hundreds of millions on Bing and the outfit has reportedly thrown about $5.5 billion at the fledling search service since it launched in mid 2009.

CNN is reporting that Redmond keeps losing between $550 and $700 million a quarter on the search engine, and there doesn’t seem to be much light at the end of the tunnel. Depending on whom you ask, Bing currently commands a 27 percent or 14.7 percent share in the search market. Google reigns supreme with 64.8 percent, down just 0.2 percent from the 65 percent it held when Bing was launched.

The fact that more than half of Bing’s share comes from cannibalizing Yahoo doesn’t bode well for Microsoft, either. Microsoft still believes it can come up with innovative features and compete with Google in the long term.

Partnerships with Nokia, Facebook and upcoming products such as Windows 8 and Windows Phone 7.5 could help Microsoft steal some market share from Google, but frankly it has a long way to go.

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Comments  

 
0 #1 Silentwalker 2011-09-22 10:34
How bout they toss some of there millions my way...
 
 
+1 #2 STRESS 2011-09-22 13:05
It is good that their determined on this. We need competition in the web search market otherwise evil google is just doing what they want. And Bing really has forced google to innovate. Still Bing is better IMHO nicer and more friendly interface and same search results
 
 
+1 #3 a1927 2011-09-22 14:27
Quoting STRESS:
It is good that their determined on this. We need competition in the web search market otherwise evil google is just doing what they want. And Bing really has forced google to innovate.


I agree with you here. Due to their dominant position Google will eventually adopt as bad corporate behavior as Microsoft or Apple. Competition slightly delays this, even if it comes from such assholes as MS and Apple.

Quoting STRESS:
Still Bing is better IMHO nicer and more friendly interface and same search results


And here we don't agree. Bing is terrible in all aspects but interface is the worst part of it. The best interface was Google's simple static HTML form on empty page.
 
 
-2 #4 eddman 2011-09-22 18:18
Quoting a1927:
And here we don't agree.

Who's we?! Don't mix yourself with the rest of the readers.
 
 
0 #5 bardenck 2011-09-23 03:44
Quoting eddman:
Quoting a1927:
And here we don't agree.

Who's we?! Don't mix yourself with the rest of the readers.



wow, you must have been asleep during 3rd grade grammar! we, as in, he and who he is speaking with..! you failed, please accept that, secondly, not directed at eddman, why is google labeled evil? they are doing what anyone would do in order to maintain a business. should they stand idle while another company tries to overtake them? you people, and yes i said, "you people" need to grow up a tad and quit looking for $hit to whine about.. and if microsoft and apple are sooo evil... please tell me, what device did you use to comment on this article? whoops, feel stupid?
 
 
0 #6 bardenck 2011-09-23 04:07
anyway, i have not been impressed with bing. google seems much more intuitive. bings images is a horrid experience compared to google. although i dont hate bing, i just always find myself back on google.. at home i only use google, at work my default is bing and i am always finding reason to retry my searches on google. the choice between microsoft or apple or amd or nvidia is driven by cost, where bing or google is a free choice therefore cannot be placed in the same category. microsofts inability to create a search engine has minimal impact on its ability to thrive as a company.
 

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