AMD, backed by broadcast technology outfits, has just launched its FirePro SDI-Link and AMD FirePro V7900 SDI Professional Graphics Cards.
The cards are aimed to address real-time and GPU-accelerated broadcast pipelines, which require serial digital interface (SDI) input and output and are backed by AJA Video Systems, Blackmagic Design, Bluefish444, Deltacast, DVS, and Matrox. AMD FirePro SDI-Link allows fully featured SDI- and GPU-based cards with ultra-low latency between select AMD professional graphics cards and third party SDI input/output products.
It means that integrators in the broadcast and real-time video production market can use GPU acceleration. Systems built around AMD FirePro SDI-Lin can solve the need for flexible SDI input and output capabilities, and the requirement for real-time GPU-SDI communication in an integrated way.
The new DirectGMA technology that allows SDI I/O products and select professional graphics cards such as the new AMD FirePro V7900 SDI to communicate directly over PCI Express (PCIe), customers can build solutions for virtual sets, professional video production/post-production, on-air motion graphics, on-set 3D VFX, and other scenarios. It manages to do this using APIs found in the AMD FirePro SDI-Link software developer kit.
The AMD FirePro V7900 SDI professional graphics card is slated for availability in October 2011 for $2,499.