Published in News
Apple aims at RIM
Wants to create a programming rush
Apple hopes to unseat RIM's Blackberry in the business market by allowing developers to create software for the iPhone.
Apple will detail the software road map for the iPhone on March 6th at its Cupertino, California headquarters. The move is a conversion for Apple, which has only allowed developers to make Web-based programs for the iPhone. The fact developers just cracked the iPhone and started installing software of their own must have assisted in this conversion, but Apple started to see some advantages in allowing this.
Analysts have started pointing out that if there are a large number of creative applications it could make the iPhone more practical for businesses. Currently, that market is being occupied by RIM with its Blackberry; and the iPhone cannot get in.
Apple also gave no hint of what enterprise features would be unveiled, but many professional users have clamored for "push email" that sends full messages from a corporate mail network to the iPhone.