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Thursday, 25 August 2011 10:36

Tame Apple Press tries to protect Jobs' Apple legacy

Written by Nick Farell
apple

As shares tank
The reality distortion field around Apple started to crumble after Steve Jobs announced he was quitting the Cargo cult. Normally Messiahs leave their religion it is feet first, unless the death of choice was crucifixion, or dismemberment, but in this case Steve appears to have finally admitted that he is too sick to continue.

Based on that news the Apple share price fell as investors suddenly realised that there was no way that the outfit could make the sort of profits that sustain that over valued shareprice. With Jobs in control, miracles were possible, they reasoned, but their was no way that a mortal like Tim Cooke could pull that feat off.

The Tame Apple Press rushed to the company's aid, digging up analysts who claim that Apple will do as well as Christianity did after the death of Jesus. We were half expecting one to say “in 2000 years your children will be sexually assaulted by a true and holy staff member of an Apple store, just like you get in the Roman Catholic church today.”

The truth of the matter is that Jobs encouraged a cult of personality based around his marketing. He built a religion where happiness was found by spending huge amounts of dosh on gadgets and attacking other people who did not support your decision.

Once he removed himself from that position, people had to look at Apple as the toymaking outfit it really is and wonder if it can really make it in the cut and thrust world of technology. Apple was just about marketing, which it was very good at. If it can continue that growth, without Jobs, we will be very surprised.


Nick Farell

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Comments  

 
+4 #1 STRESS 2011-08-25 12:41
It is nice to see for a change that someone is actually saying what it is. Apple is 99% marketing I hope they all kill themselves for selling us this bile and garbage everyday
 
 
+1 #2 godrilla 2011-08-25 22:04
Without jobs the apple will rot
 
 
+1 #3 fteoath64 2011-08-26 07:19
This is a normal "reflects-action" response in the market. It will be a temporary thing.
I just hope Cook will stay low-keyed and deliver better value to the customers and start by laying OFF those frivolous lawsuits. Start delivering better solutions and not say so much. Not that SJ has been very active in the past year. Cook can let the existing VPs do the talking in public while he runs things better behind the scenes. People can get used to this approach.
 

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