Featured Articles

Apple announces its Apple Watch

Apple announces its Apple Watch

Apple has finally unveiled its eagerly awaited smartwatch and surprisingly it has dropped the "i" from the brand, calling it simply…

More...
Skylake 14nm announced

Skylake 14nm announced

Kirk B. Skaugen, Senior Vice President General Manager, PC Client Group has showcased Skylake, Intel’s second generation 14nm architecture.

More...
Apple officially announces 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus

Apple officially announces 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus

The day has finally come and it appears that most rumors were actually spot on as Apple has now officially unveiled…

More...
CEO: Intel on target for 40m tablets

CEO: Intel on target for 40m tablets

Intel CEO Brian Krzanich just kicked off the IDF 2014 keynote and it started with a phone avatar, some Katy Perry…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 24 August 2011 11:16

Intel comes up with facial recognition

Written by Nick Farell
intel_logo_new

You are a girl Mr Smith
Intel has come up with software which it claims an instantly analyze a person's face to come up with their gender and age.

Apparently Chipzilla is more interested in the technology because advertisers can use it for real-time demographic detection. The idea is that a billboard or kiosk can quickly analyze the facial features of the shopper then display specific ads directed to them.

Kraft Foods and Adidas plan to experiment with facial recognition. Intel did not say if its software could tell what the sex of  Justin Bieber or Orlando Bloom was, because we can't.

The idea is that if you are walking through a supermarket, your normal choices could be highlighted along with your recommendations. This would not be good if you went to a record shop and other shoppers discovered that you were one of those people who paid money for a Coldplay record.


Nick Farell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments