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Tuesday, 23 August 2011 12:08

Smartphone users are not that clever

Written by Nick Farell

Don't use the free functions
Half of smartphone users don’t take full advantage of the free functions available on their handsets, with 39 per cent admitting that they don’t use BlackBerry Messenger or similar services like WhatsApp messenger.

According to the research carried out by www.GoodMobilePhones.co.uk more than 1,884 smartphone owners, aged 18 over, and initially asked them “Do you have free services available to you through your phone?” to which 83 per cent answered ‘yes’. The respondents were then asked to specify how often they used their free services on their mobile. More than a quarter, 28 per cent admitted using their free functions on a daily basis whilst 26 per cent said that they used the services occasionally. Under a half, 46 per cent, admitted to not taking full advantage and ‘hardly ever’ or ‘never’ using them.

People who admitted not using the free services on their phone very often were then asked to choose from a list of answers, all services that applied. The top five free services that the Smartphone users admitted to hardly ever using, according to the poll from GoodMobilePhones.co.uk, were Messenger services 39 per cent, Bluetooth 24 per cent, MP3 function, 22 per cent, apps Apps 14 per cent and camera six per cent.

The respondents were then asked to specify the reasons why they didn’t make the most of the free services available through their phone. Just over quarter, 27 per cent, said that they had ‘no use’ for them, whilst 24% admitted not knowing how. Of the respondents who admitted not using their free messenger service like BlackBerry Messenger or WhatsApp, just over a quarter, said they didn’t do so because they didn’t know anyone that owns a Smartphone that they could message, whilst 21 per cent said they used text instead.

Mark Owen, Managing Director of GoodMobilePhones.co.uk said that the newest phones launched in the last few years have all been set up with free services. Apps and BBM are surely the most common and well-know free functions you can get at the moment and you want to make sure that you use them to their full advantage.”
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0 #1 fed44 2011-08-23 19:24
The thing I don't understand is why everyone loves WhatsApp so much especially since the iPhone version does cost money while there are alternatives like kik messenger that are free on all platforms and apparently run smoother. Ofcourse those who refuse to get a messenger even if they have an internet flat are completely ridiculous IMO, as this forces others to get an sms flat too.
0 #2 Exodite 2011-08-23 20:00
Quoting fed44:
The thing I don't understand is why everyone loves WhatsApp so much especially since the iPhone version does cost money...

The Android version does too, after the free month or whatever it is.

It's only really worth it if you send a lot of messages and mostly to people also using WhatsApp.

Since I've sent less than 200 SMSs in my entire life it'd be a losing proposition for me personally, as well as a needless drain on battery life to keep running all the time.
0 #3 bardenck 2011-08-23 20:21
get unlimited texting and you can message anyone on ANY platform, or download a stupid messaging app.....?
0 #4 fteoath64 2011-08-26 06:33
The article is very misleading. Not using some services whether free or not does not reflect on the intelligence of the user. People has better things to do rather than pecking away on those tiny keyboards all day.
I think a lot of addictive users to SMS and social networks are not intelligent at all, just wasting their time doing things which they think are fulfilling since they do not know better.

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