Star Wars: The Old Republic is apparently doing well on the pre-order front, so well in fact that Electronic Arts has announced that it is breaking the pre-order records that the company had. The number of pre-orders is way ahead of our expectations, which is great news.

The next closest game in pre-orders is Battlefield 3, and apparently SWTOR is significantly ahead of it. Retailers that we have checked with confirm that the demand for pre-orders of SWTOR has been exceptional for a PC title; and as one retailer told us, “I have not seen this kind of pre-order action for a PC title since the previous Warcraft expansion.”

While some analysts we have spoken with question EA’s ability to make money with this MMO title, the company continues to be confident that they will be able to make SWTOR profitable for them to operate. We still believe that it will take a significant amount of subscribers and we think it might be harder than EA thinks to retain them. We will get a chance to see what happens if the game does release yet this year.