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Tuesday, 26 July 2011 10:58

AMD admits APU will hurt discrete GPU sales

Written by Slobodan Simic
amd

At least the entry-level ones
During its recent conference call with financial analyst, AMD's Thomas Seifert finally admited that APUs will indeed hurt the sales of dedicated graphics cards, at least the low-end ones.

Thomas Seifert, interim chief executive officer at AMD noted that, in the long run, some parts of the business will be cannibalized and the low-end discrete GPUs will be replaced with Fusion-type products. Of course, as far as AMD is concerned, it is not a bad thing as AMD wins both ways.

Of course, this won't happen over night and AMD will still continue to offer dedicated GPUs, even in low-end part of the market as it simply has an entire Intel based motherboard market that can still benefit even from a low-end discrete GPU.

More here.

Last modified on Tuesday, 26 July 2011 11:36
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Comments  

 
+17 #1 johndgr 2011-07-26 12:20
AMD wins both ways.
....Nvidia loses both ways.....
 
 
-4 #2 yourma2000 2011-07-26 12:32
AMD should just stop the entry level discrete graphics card production and replace them with APUs, they're a better entry level solution and save on resources
 
 
+4 #3 Jigar 2011-07-26 13:14
Quoting yourma2000:
AMD should just stop the entry level discrete graphics card production and replace them with APUs, they're a better entry level solution and save on resources


And what happens to people with Intel CPUs ? They would still need the entry level GPUs in order to feed the other side of the bay... So you know the only one who is hurt here is Nvidia.
 
 
0 #4 JAB Creations 2011-07-26 15:43
Quoting Jigar:
And what happens to people with Intel CPUs ?



I doubt that they will completely stop producing low end dedicated video cards altogether, besides Intel people may also want to buy a low end dedicated video card for a cheap Hybrid Crossfire setup. I think the market share for those cards will simply decrease and while Fusion products will increase AMD's market share Intel's market share isn't going to disappear anytime soon.
 
 
0 #5 Stewox 2011-07-26 16:49
FINNALY WHAT I HAVE BEEN SAYING A YEAR AGO
 
 
0 #6 Twist3d1080 2011-07-26 18:59
[quote name="JAB Creations"]

I doubt that they will completely stop producing low end dedicated video cards altogether, besides Intel people may also want to buy a low end dedicated video card for a cheap Hybrid Crossfire setup.

What hybrid crossfire would you be refering to? AMD graphics card's and Intel's IGP are not, and probably never will be compatible and the Lucid Hydra/Virtu solution is half baked at this point. AMD understands that Intel's IGP is going to be better eventually. Possibly one day even matching there initial APU offering in graphics processing. Its not about Intel losing market share as much as it is about Intel having a decent IGP (compared to its current offering) and the average user not needing a low end card.
 
 
+2 #7 yourma2000 2011-07-26 20:11
Quoting Jigar:
Quoting yourma2000:
AMD should just stop the entry level discrete graphics card production and replace them with APUs, they're a better entry level solution and save on resources


And what happens to people with Intel CPUs ?


Tough shit for them, either go all out AMD, use intels shitty intergrated solution or buy nvidia
 
 
+1 #8 bardenck 2011-07-26 23:29
lets calm down and be realistic...how many people reeeeally buy worthless entry level cards? no one is going to buy a quad core and pair it with a 6450... if this chip can really play crysis 2 and dirt 3 ....it will sell a thousand times more units than a piece of crap cpu and entry gpu... nobody buys crap entry gpu's....but the apu that can play crysis2 and dirt 3 will be much more appealing. either you buy a good cpu and bad ass gpu or you buy an apu that can handle the entry level graphics as a BONUS...
 
 
0 #9 Supercrit 2011-08-05 07:49
Quoting bardenck:
lets calm down and be realistic...how many people reeeeally buy worthless entry level cards? no one is going to buy a quad core and pair it with a 6450... if this chip can really play crysis 2 and dirt 3 ....it will sell a thousand times more units than a piece of crap cpu and entry gpu... nobody buys crap entry gpu's....but the apu that can play crysis2 and dirt 3 will be much more appealing. either you buy a good cpu and bad ass gpu or you buy an apu that can handle the entry level graphics as a BONUS...

Most cards sold are under 100$ and haven't you seen LOTS of branded PCs have quad core paired with a 6450/5450 and calls it a gaming PC :D
 

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