This is only apparently the beginning, as the company is planning more international streaming expansion in more countries. Netflix will continue to focus on streaming, and apparently the company isn’t looking to focus on actual physical disc rentals by mail in these countries yet. While they have not ruled it out, it seems smart to focus on streaming, as this is what is hot at the moment.
It is likely that as Netflix streaming becomes available in these countries, access to the player will be rolled out to consoles in these countries.