Featured Articles

Analysts expect ARM to do well next year

Analysts expect ARM to do well next year

British chip designer ARM could cash in on the mobile industry's rush to transition to 64-bit operating systems and hardware.

More...
Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Samsung has lost smartphone market share, ending the quarter on a low note and Xiaomi appears to be the big winner.

More...
Intel Broadwell 15W coming to CES

Intel Broadwell 15W coming to CES

It looks like Intel will be showing off its 14nm processors, codenames Broadwell, in a couple of weeks at CES 2015.

More...
Gainward GTX 980 Phantom reviewed

Gainward GTX 980 Phantom reviewed

Today we’ll be taking a closer look at the recently introduced Gainward GTX 980 4GB with the company’s trademark Phantom cooler.

More...
Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac has been in the nettop and mini-PC space for more than four years now and it has managed to carve…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 13 May 2011 10:35

Facebook admits smear campaign against Google

Written by Nick Farell


PR outfit tasked with dirty deeds
Social notworking site Facebook has admitted that it hired a PR outfit to smear Google.

According to the Telegraph Facebook hired Burson-Marsteller,which is a PR outfit owned by Sir Martin Sorrell's group, to place negative stories about Google in the US press. Since the news broke, Burson Marsteller has terminated its contract with Facebook.

What it did was approach a well known blogger, Christopher Soghoian, who blogs about security. They suggested that it might be a good idea to investigate Google's privacy policy. If he did it, they would get anything he discovered published on influential sites such as The Huffington Post and The Washington Post. If that proved too difficult Burson-Marsteller even offered to help the blogger write the story. They told him that the great unwashed in the US must be made aware of how Google was intruding in their personal lives by cataloguing and broadcasting every minute of every day—without their permission."

Soghoian said no. He thought Burson-Marsteller was making a mountain out of a molehill. To make matters more embarrassing he posted the emails online showing what the company had been trying to do. USA Today accused Burson of spreading a "whisper campaign" about Google for an unknown client. However Fake Steve Jobs, and former SCO supporter, Dan Lyons, found evidence to prove it was Facebook. The Social Notowrking outfit confessed Lyons that it had done so. Lyons wrote in his Daily Beast column Facebook did it because it believes that Google is doing some things in social networking that raise privacy concerns. It is also miffed because Facebook resents Google's attempts to use Facebook data in its own social-networking service.

Of course the irony of Facebook trying to smear Google with a privacy row seems to be lost on the US press. Lyons does not suggest, for example, that Facebook might have been trying to distract the world from its own privacy woes by passing the attention onto its rival. A spokesman for Burson Marsteller said that clandestine mud slinging was not at all its standard operating procedure and is against our policies. He said that the assignment should have been declined.

Nick Farell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments