Featured Articles

LG G Watch R ships in two weeks

LG G Watch R ships in two weeks

The LG G Watch R, the first Android Wear watch with a truly round face, is coming soon and judging by…

More...
LG unveils NUCLUN big.LITTLE SoC

LG unveils NUCLUN big.LITTLE SoC

LG has officially announced its first smartphone SoC, the NUCLUN, formerly known as the Odin.

More...
Microsoft moves 2.4 million Xbox Ones

Microsoft moves 2.4 million Xbox Ones

Microsoft has announced that it move 2.4 million consoles in fiscal year 2015 Q1. The announcement came with the latest financial…

More...
Gainward GTX 970 Phantom previewed

Gainward GTX 970 Phantom previewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
EVGA GTX 970 SC ACX 2.0 reviewed

EVGA GTX 970 SC ACX 2.0 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 11 May 2011 09:01

Subscriptions down for WoW

Written by David Stellmack
wowlogo

Blizzard to speed up development
Blizzard is experiencing something that they really have not seen before with World of Warcraft, which is a downturn in subscribers. In the satellite TV business and cell phone business this is called subscriber “churn,” and this is something new that Blizzard is dealing with. Blizzard believes that the churn is due in part to WoW players becoming more skilled at the game and not as engaged to ongoing playing once they have completed the latest expansion pack.

To address the issue Blizzard will be speeding up development so that there is not such a long period between expansion packs. By delivering more content to players faster, it is believed that this is the best strategy to keep players engaged and playing the game.

Whether speeding up development means less content per expansion pack, this is anyone’s guess. We suspect, however, that shorter timelines could contribute to less content per expansion pack; but that is unconfirmed and remains to be seen. There is no announcement describing how Blizzard intends to space out the release of these expansion packs, but we expect to hear more about this soon.


blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments