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Wednesday, 04 May 2011 19:13

Nvidia continues to lose GPU market share

Written by


AMD and Intel pick up the pieces
According to the latest figures from Jon Peddie research, the Green Goblin has continued its downward spiral and it has lost more market share in Q1.

Nvidia lost 2.5 percent of its market share, ending up with just 20 percent in Q1. In terms of shipped units this is a drop of 1.7 percent over the previous quarter, but it’s worth noting that the year-on-year drop was a staggering 28.4 percent. This is hardly surprising considering Nvidia’s delays and lack of competiveness in discrete graphics in the better part of 2010.

Meanwhile AMD and Intel are going from strength to strength. Intel has managed to extend its lead and it now controls 54.4 percent of the market, compared to 52.5 percent in Q1. AMD’s share also jumped from 24.2 to 24.8 percent. Over the past year AMD’s market share grew by 15.4 percent, while Intel’s share jumped by 9.7 percent, from 21.5 and 49.6 percent respectively.

The figures clearly illustrate the impact of embedded graphics and the resulting shift away from discrete solutions in entry level markets. Intel has been selling CPUs with on board graphics for over a year, while AMD started shipping its first Fusion chips late last year. With the introduction of Llano and Intel’s aggressive shift to Sandy Bridge the trend is set to continue throughout 2011.

You find out more here.
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Comments  

 
+43 #1 Bl0bb3r 2011-05-04 19:46
Not to sound supportive of nvidia but the representation of the market distribution is unfair. They should separate discreet graphics from integrated since Intel doesn't make real GPU's, more like basic video toys. Also, with current lineups, people really have no choice but to purchase intel so called gpu's.
 
 
+10 #2 Exodite 2011-05-04 20:42
Quoting Bl0bb3r:
Not to sound supportive of nvidia but the representation of the market distribution is unfair.



Is it?

The same representation were used for last years numbers after all and, more significantly, there's no question that the relevance of discrete graphics is dropping.

Of course we can blame the 6-year old consoles for that, rather than Nvidia, but that makes it no less true.

Nvidia saw it coming too, their branching into MID SoCs were perfectly timed.
 
 
-15 #3 tekken 2011-05-04 20:47
Quoting Bl0bb3r:
Not to sound supportive of nvidia but the representation of the market distribution is unfair. They should separate discreet graphics from integrated since Intel doesn't make real GPU's, more like basic video toys. Also, with current lineups, people really have no choice but to purchase intel so called gpu's.


Intel does make real GPUs, the fact that they are not as powerful as some discrete mid and high end models from AMD or NV does not mean that they are not "real." They happen to be "good enough" and "real enough" for most people, which is why Intel commands the lead in that field.

What you're asking is to cook the numbers in order to make NV's share on the PC space look good. Might as well request they add Tegra sales to the mix.
 
 
+22 #4 Bl0bb3r 2011-05-04 20:51
@Exodite
1. Precedence doesn't make it fair.
2. No one said anything about the relevance... I agree nvidia is dropping and AMD is gaining. What it's not proper is to show people that Intel is gaining when they actually "force" people to buy their GPU solutions bundled with their CPU's, which is actually unfair to both nvidia and AMD.

@tekken, a real GPU is by my logic a GPU that is at least competitive in specs and offers the customer the same possibilities, even if not in numbers at least in support. What "good enough" is right now is not what I would call a real product, more of a "meh, it works, leave it like that" product. Considering the vast resources Intel has, that's unacceptable.
 
 
+11 #5 bardenck 2011-05-04 21:22
Quoting Bl0bb3r:
Not to sound supportive of nvidia but the representation of the market distribution is unfair. They should separate discreet graphics from integrated since Intel doesn't make real GPU's, more like basic video toys. Also, with current lineups, people really have no choice but to purchase intel so called gpu's.



was about to say the same thing. +100 if i planned on buyin a 2600k, i would be falsely representing intels "market share" as i would be also buying a discrete card..it says GPU MARKET SHARE, NOT gpu and igp and cpu market share, why not throw in tegra sales if there going to figure in something that comes with cpu or motherboard anyway?
 
 
+3 #6 hoohoo 2011-05-04 22:37
Given AMD and Intel both selling CPU+GPU single chip devices (call them APUs for lack of another word), I think we should include APUs when counting GPU shipments. After all, Intel's embedded graphics used to be on the NB (or SB? not sure), but now the NB is mostly in the CPU die anyway.

All the old paradigms have shifted lol!

@Bl0bb3r (2011-05-04 20:51) re tekken: I agree about 'meh'. Nobody would count, say, straight up 640x480 VGA cards anymore if they still shipped. And, I do not understand why Intel cannot make a decent GPU - it certainly has deep enough pockets and many smart people. Perhaps Intel is hamstrung by patent-troll exposure if it made a real GPU?
 
 
+4 #7 yourma2000 2011-05-05 00:27
CPU's, motherboards and IGP are all related in this market share statistic:

Intel CPUs + Intel Motherboards + Intel IGP

AMD CPUs + AMD Motherboards + AMD IGP


Nvidia has been losing ground since the discontinuation of nforce chipsets which included Nvidia IGPs, there are still socket 775 chips on the nforce chipsets being used out there but people are upgrading to Core i7s or AMD PIIs which means their marketshare keeps falling, Nvidia only has discrete and mobile graphics to cater whilst AMD has discrete, mobile and integrated, so Nvidias overall marketshare is set to keep on falling unless they have extremely dramatic increase in GPU sales for the discrete and mobile market
 
 
+9 #8 Super XP 2011-05-05 01:04
Typical, NVIDIA is still plagued by an egotistical CEO that really needs to be replaced with somebody that can bring NVIDIA back into the game. IMO

If they don't replace the CEO, NVIDIA will proudly continue to lose market share. IMO
 
 
+6 #9 Bl0bb3r 2011-05-05 03:40
@hoohoo... dude, where can I get a Llano now? /funny AMD is not selling them right now, so I don't see the argument's validity. Maybe next year.

@yourma2000, don't know what to make of that data. It's still now showing how the market is distributed. That intel is selling GPU's by the truckload is all nice and well, but a lot of the people also buy discreet cards by either or both of the vendors that offer them. How would that data be represented?

Is selling something that doesn't get used the same as selling something that does?

It's like in the browser market... IE is preinstalled so it has/had most of the user base, but looking at some site's logs, around 50% to 60% of the traffic went through Firefox.

So what does make up market share?
 
 
+5 #10 msroadkill612 2011-05-05 04:40
It would mean more if it compared amd vs nvidea discrete sales.
 

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