Featured Articles

AMD sheds light on stacked DRAM APUs

AMD sheds light on stacked DRAM APUs

AMD is fast tracking stacked DRAM deployment and a new presentation leaked by the company  points to APUs with stacked DRAM,…

More...
Nvidia officially launches the 8-inch Shield Tablet

Nvidia officially launches the 8-inch Shield Tablet

As expected and reported earlier, Nvidia has now officially announced its newest Shield device, the new 8-inch Shield Tablet. While the…

More...
Intel launches new mobile Haswell and Bay Trail parts

Intel launches new mobile Haswell and Bay Trail parts

Intel has introduced seven new Haswell mobile parts and four Bay Trail SoC chips, but most of them are merely clock…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
AMD A8-7600 Kaveri APU reviewed

AMD A8-7600 Kaveri APU reviewed

Today we'll take a closer look at AMD's A8-7600 APU Kaveri APU, more specifically we'll examine the GPU performance you can…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 03 May 2011 11:34

AMD must remain armless

Written by Nick Farell


ARM not going to get into AMD
Analysts have dismissed media speculation that AMD is going to move to Arm based chip designs. In a report penned by GLD Research, the company said that it did not take much analysis to be convinced there is little here that will dramatically help AMD or ARM.

ARM would come out better but AMD would be mostly working outside of its depth. For more than 30 years, AMD had focused on personal computers and servers, using advanced versions of the x86 processor of its own design chasing behind and occasionally getting ahead of Intel, the report notes. But the operating systems, applications, and any other software written for x86 processors cannot be run on any other processor without massive efforts in re-writing and testing, making it totally impractical and ineffective.

ARM processor architecture is too different from the x86, as are all other processors. While it is nearly a de facto standard in embedded electronic systems where AMD has no links. ARM processors are known for being thrifty in terms of power consumption. Their power is measured in milliwatts, not the tens of carefully-throttled watts of x86 horsepower. AMD once had non-x86 processors, even a version of the MIPS architecture which also drew the whisper of power that ARM processors can, but AMD was completely unsuccessful finding sustainable markets for its Alchemy chips, the report noted.

It would not be the first x86 designer to waste cash trying to chase after ARM either. Intel invested a small fortune into the ARM architecture it called XScale and put its marketing muscle behind winning designs in the personal digital assistant (PDA) and smart phone market. After a few short years, Intel abandoned the effort and flogged its its portion to Marvell. The report said that AMD would be starting flat-footed in both the markets and processors of the ARM architecture, so putting an ARM in AMD’s pocket is not likely to set them up to succeed, especially since there are dozens of traditional embedded processor merchants fighting.
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments