Published in News
Apple cuts iPod and iPhone production
Apple has reduced production of its iPod and iPhone products, an analyst says.
Craig Berger of FBR Research tracks chip companies like Broadcom and Marvell that supply chips for Apple's iPods and iPhones. He said that Apple is reducing the number of iPods, iPhones, and Macbooks it plans to build in the first quarter. The first quarter is always slow but seems that Apple now plans to cut production by an even larger amount than originally thought.
He thinks that it will be about 60 percent down in comparison to the fourth quarter. Berger thinks that the iPhone and iPods did not sell as well in the fourth quarter as Apple had hoped. However, he does think that the launch of the new 32GB iPod Touch, which could have caused Apple to reduce production of older models.