Featured Articles

Analysts expect ARM to do well next year

Analysts expect ARM to do well next year

British chip designer ARM could cash in on the mobile industry's rush to transition to 64-bit operating systems and hardware.

More...
Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Samsung has lost smartphone market share, ending the quarter on a low note and Xiaomi appears to be the big winner.

More...
Intel Broadwell 15W coming to CES

Intel Broadwell 15W coming to CES

It looks like Intel will be showing off its 14nm processors, codenames Broadwell, in a couple of weeks at CES 2015.

More...
Gainward GTX 980 Phantom reviewed

Gainward GTX 980 Phantom reviewed

Today we’ll be taking a closer look at the recently introduced Gainward GTX 980 4GB with the company’s trademark Phantom cooler.

More...
Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac has been in the nettop and mini-PC space for more than four years now and it has managed to carve…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 18 March 2011 11:45

Apple's advertising team loses the plot

Written by Nick Farell
apple

"Yup, if you don't have an iPhone, well, you don't have an iPhone."
Apple was once famous for its advertising. Its 1984 advert showed the dangers of Microsoft's big brother attitude to its customers and the dangers of being locked into to a walled garden controlled by a dictatorial messianic figure... oh.

Well anyway people believed it at the time and Apple was established as the computer of the creative people who wanted to use technology to free themselves. However not it seems that Apple has got so complacent about its iPhone dominance that it can't be bothered even trying anymore.

Apple has posted three new iPhone ads to their website and YouTube channel. The new ads start off with the phrase "If you don't have an iPhone" and demonstrate some specific features found on the iPhone.

Ok fair enough. But each advert ends with the phrase "Yup, if you don't have an iPhone, well, you don't have an iPhone." What does that mean? It is a bit like saying “if you don't have herpes, well you don't have herpes”. It says nothing about why you would want to sign up your life to such a useless piece of software such as iTunes, nor does it explain why it is a good idea to have a phone that drops connections because of design fault. Neither does it explain why the iPhone 4 case cracks and is easily scratched.

"Yup, if you don't have an iPhone, well, you don't have an iPhone” is stating the obvious. It means that you have common sense and don't waste your money on a company that is so smug and arrogant it can't be bothered making decent adverts any more.


Nick Farell

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments