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Apple's advertising team loses the plot

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"Yup, if you don't have an iPhone, well, you don't have an iPhone."
Apple was once famous for its advertising. Its 1984 advert showed the dangers of Microsoft's big brother attitude to its customers and the dangers of being locked into to a walled garden controlled by a dictatorial messianic figure... oh.

Well anyway people believed it at the time and Apple was established as the computer of the creative people who wanted to use technology to free themselves. However not it seems that Apple has got so complacent about its iPhone dominance that it can't be bothered even trying anymore.

Apple has posted three new iPhone ads to their website and YouTube channel. The new ads start off with the phrase "If you don't have an iPhone" and demonstrate some specific features found on the iPhone.

Ok fair enough. But each advert ends with the phrase "Yup, if you don't have an iPhone, well, you don't have an iPhone." What does that mean? It is a bit like saying “if you don't have herpes, well you don't have herpes”. It says nothing about why you would want to sign up your life to such a useless piece of software such as iTunes, nor does it explain why it is a good idea to have a phone that drops connections because of design fault. Neither does it explain why the iPhone 4 case cracks and is easily scratched.

"Yup, if you don't have an iPhone, well, you don't have an iPhone” is stating the obvious. It means that you have common sense and don't waste your money on a company that is so smug and arrogant it can't be bothered making decent adverts any more.


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