Featured Articles

Gainward GTX 780 3GB previewed

Gainward GTX 780 3GB previewed

The Gainward GTX 780 is now available priced at about US $649/€649, but we're hoping it will be available for a…

More...
GTX 780 available in US stores

GTX 780 available in US stores

The GTX 780, a trimmed down version of the Geforce Titan, is out and we wrote that almost a dozen…

More...
Newegg claims Shield comes on June 30

Newegg claims Shield comes on June 30

It is no secret that for the last few days you can pre-order Nvidia Shield, at least if you are based…

More...
Nvidia officially launches the GTX 780

Nvidia officially launches the GTX 780

Just as we wrote a couple of days ago, Nvidia has picked the 23rd of May as the official launch date…

More...
HIS iCooler Turbo HD 7790 reviewed

HIS iCooler Turbo HD 7790 reviewed

Today we’ll take a closer look at a factory overclocked HD 7790, courtesy of HIS. The HIS HD 7790 iCooler Turbo…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 08 March 2011 10:26

Xbox 360 likely to see a price cut

Written by David Stellmack
xbox360

Might happen as soon as June
A number of sources, including famous Wedbush analyst Michael Pachter, are suggesting that Microsoft will move to slash the price of the Xbox 360 by $50. While our sources claim that Microsoft is perhaps studying the move, they don’t expect it to happen till at least June, which is what Pachter is also claiming.

If Microsoft were to slash the price by $50 in June, it is expected that both Sony and Nintendo would also slash their prices on the PlayStation 3 and Wii. It is believed that the current pricing has been in place long enough and with the recent revisions to the Xbox 360 that Microsoft is again making money on the sales of the console. Of course, with Xbox 360 users spending as much as they do on software, the move would continue to stimulate sales of the platform.

In addition, slashing the price by $50 would give Microsoft additional help in moving more of the Kinect bundle units which are currently at $299. With the excellent start that Kinect has had, Microsoft is keen to keep the traction that it has gained going as long as they can. The Kinect launch was considered a success, as Microsoft beat its own projections at launch for the device.

If the price cut does not come in June, sources we have spoken with at the retail and distribution levels believe that all three consoles will be $50 less this upcoming holiday season. When this happens, it is expected to stimulate additional sales for the Xbox 360 and maybe the PlayStation 3; but it seems that the Wii is losing momentum now and it is unlikely that a $50 price cut is going to increase sales for the Wii console by that much. Microsoft looks to continue to be in the driver’s seat for console sales for 2011, and it is their race to lose.


blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments