Featured Articles

Intel releases tiny 3G cell modem

Intel releases tiny 3G cell modem

Intel has released a 3G cellular modem with an integrated power amplifier that fits into a 300 mm2 footprint, claiming it…

More...
Braswell 14nm Atom slips to Q2 15

Braswell 14nm Atom slips to Q2 15

It's not all rosy in the house of Intel. It seems that upcoming Atom out-of-order cores might be giving this semiconductor…

More...
TSMC 16nm wafers coming in Q1 2015

TSMC 16nm wafers coming in Q1 2015

TSMC will start producing 16nm wafers in the first quarter of 2015. Sometime in the second quarter production should ramp up…

More...
Skylake-S LGA is 35W to 95W TDP part

Skylake-S LGA is 35W to 95W TDP part

Skylake-S is the ‘tock’ of the Haswell architecture and despite being delayed from the original plan, this desktop part is scheduled…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 09 February 2011 09:42

Homefront shows up in BF3 searches

Written by David Stellmack
thq_logo

THQ uses sponsored link strategy
THQ is using an interesting strategy to keep the upcoming release of Homefront on players’ minds in the middle of all of the Battlefield 3 news. If you search for Battlefield 3 on Google, you will notice Google Ads (or sponsored links, if you will) for Homefront in an effort to grab your attention.

This strategy isn’t a new thing and has been used by many companies before in many different areas. Of course, with all of the Battlefield 3 news it might be easy for some to forget that the release of Homefront is right around the corner; even though it has received very positive previews from a number of media outlets.

This isn’t the first time that we have seen a sponsored link strategy used, as Electronic Arts used a similar strategy with Medal Of Honor as did Activision with Call of Duty. It appears that THQ has taken it to the next level by using sponsor advertising for Homefront on You Tube, as well, when you search for a number of FPS titles.

THQ and developer Kaos Studios have a lot riding on the release of Homefront and the aggressive advertising blitz isn’t surprising, as they want to get sales off to a good start. We will have to see if all of this aggressive marketing pays off for Homefront with good sales out of the gate. According to those retailers that we have spoken with, pre-orders for the title have increased and that is a good sign.


blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments