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Friday, 28 January 2011 10:20

Layoffs at Disney Interactive continue

Written by David Stellmack
disneyinteractive

The count now is about 200 that were let go
Disney Interactive continues to struggle, as it was announced that the company has lost over $787 million over the last three fiscal years. Sales have not been great, and much of the blame seems to rest with the movie tie-in titles that have not been too successful for the company.

Leading the restructuring of Disney Interactive will be Alex Seropian, who will try to get the company profitable again. Despite working hard to carve a niche out in the mainstream game market, the publisher has just not been able to get it done.

Seropian will also be taking charge of all the remaining studios left, which include: Avalanche, Black Rock, Gamestar, Junction Point and Wideload. The company needs these studios to start producing some winners if the company ever hopes to gain a foothold in the mainstream marketplace.

Most recently, the new Tron title, Epic Mickey, and Split/Second all didn’t fare so well on the sales front. It was not that they were not good titles, but it was more likely the games never found an audience. From what our sources tell us, despite the fact that 200 have already been let go many do not believe that the blood letting is done yet.


David Stellmack

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