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Wednesday, 05 January 2011 22:16

Nvidia ushers in the age of the superphone

Written by Jon Worrel
nvidia  lg_optimus_2x_logo

CES 2011:
A mobile platform with full Flash compatibility

During Nvidia's press conference at CES 2011 in Las Vegas, CEO Jen-Hsun Huang went into detail about a mobile paradigm shift that is radically changing the face of computing technology. The idea that more and more consumers are shifting from content production to content consumption was emphasized during the keynote, particularly with focus on advancements in mobile computing power to make it all possible.

The big star of the show this year was Nvidia’s long delayed Tegra 2 dual-core mobile processor. Introduced last year at Nvidia’s CES 2010 keynote, the 40nm SoC platform features an ARM dual-core Cortex A9 CPU coupled with an ultra-low power GeForce GPU in a marketed TDP envelope of just 500mW.


Jen-Hsun starts by asserting that the iPhone and iPad have revolutionized the way we use computers and the way we build them. “We’re going to have more than one of these mobile computing devices in our lives… [and eventually] we’ll have The Internet of Things.”

“The companies of the past are readjusting their strategies. New positions are going to emerge. At this particular CES, you’re going to see the pieces come together. The landscape is going to change, and in quite dramatic ways. Your most personal computer changed from a PC to a mobile device. The person who makes that mobile computer – that OEM – used to be a computer company. Now, you’re buying these mobile computers from wireless carriers. The person who builds it, and the person you buy it from, are different.”


In essence, Jen-Hsun explains that mobile consumers are not computing anymore in terms of productivity. Rather, they are computing to consume content. “This mobile device is going to become a computer first, and a phone second. With this paradigm shift, it needs the ability to access the web in its full glory, because fundamentally the Web is today’s computing platform.”

Nvidia has officially introduced the age of the superphone, and starting in 2011 we will see mobile devices capable of being “fully Adobe Flash Player compatible” with 1080p playback and external Full HD display outputs becoming standardized.


Jen-Hsun introduced LG VP on stage for the announcement of the world’s first superphone. The device is the LG Optimus 2X, a rather old bit of news that we have previously written about. In early 2010, LG Electronics had a vision of creating “beauty outside, but a monster inside” device that would serve as a multitasking-centric pocket device. The goal of the LG Optimus 2X was ultimately achieved through a partnership with Nvidia and Adobe to deliver a dual-core mobile architecture that could fluidly run Adobe Flash Player 10.1 content. All in all, the device should break ground for other mobile device manufacturers looking to bring superphones to a market of consumers who enjoy the essentials of desktop multitasking in a pocket-sized environment.


Last modified on Thursday, 06 January 2011 09:39

Jon Worrel

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+10 #1 East17 2011-01-06 04:35
Good job nVIDIA!

But you should remember to also work with AMD on developing OpenCL & DirectCompute better. Right now nVIDIA and AMD are loosing in the face of Intel's SandyBrige on the GPGPU computing side just because Intel's compilers and better software development in general.

AMD & nVIDIA should work and a common software platform and compete on hardware.

It's a shame that a 3 billion transistors GPU looses in front of Intel's crappy GPU in SB when GPGPU comes into play.

In fact, I think that less then 5% of Fermi's performance is really utilized when GPGPU on the PC is concerned. And the software is to blame.

Same goes for AMD's GPUs.
+6 #2 Cromagnon 2011-01-06 05:50
Looks good. I am guessing Nvidia is looking into the smartphone market for the long run, since it can't count on motherboard sales to it's AIB's.
+13 #3 hellfire 2011-01-06 10:17
finally i can watch that great and colorful flash ads :D
+1 #4 Bl0bb3r 2011-01-06 19:44
East17, nvidia was never an open-to-partnership kind of company... they should work with others, but I guess they will chose not to.

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