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Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 17 November 2010 09:42

AMD Apple deal is 28nm, notebooks

Written by Fuad Abazovic
appleamd

Fusion goes Apple 28 / 32nm
It all started here, when AMD’s Senior VP and Chief Sales Officer Emilio Ghilardi was brave enough to show an image of several Apple products in a Fusion presentation. After we wrote our part AMD was quick to deny it, perhaps a bit too quick, which gave us a reason to dig some more, only to find that we were on the right track.

We asked around and some sources close to Intel / Nvidia have denied the rumour saying that they know nothing about it. However, just a day later we managed to confirm that the leak is real and that Apple will indeed use Fusion, here.  

Our industry sources have indicated that the deal will be announced in at some point 2011, that it will involve 28nm and 32nm Fusion parts particularly Krishna and that Apple plans to launch notebooks based on AMD chips. Apple is also not cold hearted on Trinity 32nm Fusion parts.

The announcement can be as far as a year away, as 28nm parts won't materialise until the second half of 2011 and since AMD doesn’t have a tablet chip, it won’t happen in iPad segment. At this point Apple doesn’t plan to use any AMD chips in desktop or server parts, but in case Bulldozer impresses us all, maybe Steve might change his mind.

So if you like Apple and love AMD, start saving money as roughly a year from now you should be able to buy Apple notebook with Fusion Krishna / Trinity class APU.
Last modified on Wednesday, 17 November 2010 10:05
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Comments  

 
+20 #1 muddocktor 2010-11-17 09:59
I really hope this one pans out to be true, as that would be a shot in the arm for AMD to get in some Apple products.
 
 
+11 #2 rundll 2010-11-17 10:45
Mass production of 28nm parts starts 2012 according to AMD:s process technology roadmap.

http://www.xbitlabs.com/news/other/display/20101111205900_AMD_to_Use_Half_Node_Process_Technologies_for_Low_Power_APUs.html

A quote:
"Based on the slide, AMD intends to obtain first samples of its Krishna and Wichita APUs set to be made using a 28nm HKMG process technology already in the first half of 2011 and initiate their production in the first half of 2012."
 
 
+6 #3 CRoland 2010-11-17 13:15
Quote:
The announcement can be as far as a year away, as 28nm parts won't materialise until the second half of 2011 and since AMD doesn’t have a tablet chip, it won’t happen in iPad segment. (My bold.)


Krishna - one of the chips you mention - is for "[t]ablet, ultrathin, HD netbook and small form factor desktop" according to AMD. http://blogs.amd.com/work/fadcodenames/
 
 
+9 #4 nforce4max 2010-11-17 14:17
I hope this pans out as well to knock down those ridiculously high prices and reduce power consumption even more. It would be nice to get a decent right out of the box Mac that doesn't cost a fortune and is capable of playing light weight games as well a little editing while serving backup to my main machine.
 
 
+8 #5 Regenweald 2010-11-17 16:10
I would still never buy Apple based on my usage needs, but I hope Apple customers will see better prices based on less expensive processors and that Apple will not simply take an even larger profit margin.
 
 
+3 #6 Dracusis 2010-11-17 18:15
Apple are like Sony's VAIO line - trying to cram the best and most important bits for the tasks required. They'll never cut main features to trim down costs. They're much more likely to stick with IPS screens, SSDs, massive batteries and expensive finish/packaging materials like aluminium and glass. If the CPU/GPU is cheaper they'll spend more on something else in the machine to try and separate themselves from the rest of the market. This is what Apple has always done, they never compete tick for tock, instead they try to create new sub-markets. If you're not already a fan of the way Apple do this, or the tasks they deem important (sadly gaming will never be one of those tasks) then the news of Apple using Fusion probably shouldn't change your opinion of them.
 
 
+3 #7 BernardP 2010-11-17 19:06
If Apple is already committed to using an AMD chip that is more than one year in the future, it could mean that Apple has already decided that this chip is going to be superior (for Apple's needs) to what Intel will be offering at that time.

Or, Apple is just trying to put some pressure on Intel :-*
 
 
+2 #8 wiking 2010-11-17 19:11
Quote:
I hope this pans out as well to knock down those ridiculously high prices

Unfortunately cheaper AMD hardware is more likely to up their profit margin as opposed to drive down prices. Apple have hardly shown an interest in driving down prices.
 
 
+6 #9 Bl0bb3r 2010-11-17 19:15
What is more interesting is the fact that AMD APU's support OpenCL and Apple is already pushing OpenCL 1.0 in its Snow Leopard release. If we get a headstart hardware support, it will be a lot easier for the devs to move to computing programming and have plenty of apps supporting it.


Quoting wiking:
Unfortunately cheaper AMD hardware is more likely to up their profit margin



Apple fanboys don't mind... nor would I for AMD if that means them getting bigger profits. Hopefully, these bigger profits won't make them abandon the idea of progressing further and further as opposed to Intel and how they are doing things today, based on fear that they'll end up 2nd.
 
 
+8 #10 Jermelescu 2010-11-17 21:21
This is just great. AMD's getting bigger and better which is just what we need, better AMD technology and cheaper INTEL chips.
 

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