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Friday, 05 November 2010 10:34

3D could blow up in industry’s face

Written by Nick Farell


Hard to see mass market appeal
The rush to get 3D products out could blow up in the tech industry’s face.

According to PCR magazine the push into 3D is not really supported by evidence that it is wanted. The MD of Target Components Paul Cubbage said that it was difficult to see a mass-market application for 3D at this stage. He said that trying to convince the public that they have a need or desire for 3D TV will likely be an uphill struggle.

Adam Harris, CEO of trade body TCA added that the experience both at home and in the cinema doesn’t feel natural and, if you wear glasses it is also inconvenient. “There is no doubt that 3D, when used properly, can enhance the visual experience and gives some breathtaking results, but one of the issues is that there is too much bad use of the technology," he said, AMD's Neil Spicer admitted that the technology still has some maturing to do and that growth will largely depend on the experience for some.

He said that AMD thinks that the growth and mass-market appeal for 3D devices will depend upon the new experiences offered beyond the current glasses-and-monitor systems available.
Last modified on Friday, 05 November 2010 13:21

Nick Farell

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+21 #1 Morse 2010-11-05 11:34
well i can only speak for myself as average consumer, i dont want to wear these 3d glasses when im at home, better quality image fair enough.
One thign that would be cool on tv is what they are doign with the 3ds, i saw a trailer where it shows 'autostereoscopy ', now that does look interesting.
 
 
+7 #2 Steve-O 2010-11-05 11:43
Anyone who has watched Jackass 3D knows that 3D has indeed blown up in their face.
 
 
+8 #3 BernardP 2010-11-05 12:15
Although I liked seeing Avatar at the theater, I didn't enjoy the 3D experience: it is tiring for the eyes and makes the picture too dark.

When a movie is shown only in 3D, I now avoid going to see it and wait for the 2D version to be released on BluRay
 
 
+27 #4 Blacky 2010-11-05 12:59
I like 3D overall, but for instance I wear glasses (I don't like contact lenses) and putting another pair of glasses on top of the ones I already have is simply ridiculous.
 
 
+2 #5 deadspeedv 2010-11-05 13:48
[quote name="Blacky"]I like 3D overall, but for instance I wear glasses (I don't like contact lenses) and putting another pair of glasses on top of the ones I already have is simply ridiculous.[/quote

You need special glasses that incorporates the two. Sounds like a new market sector.
 
 
+12 #6 jonny80s 2010-11-05 13:57
In the case of movies and TV it's a gimmick. Video games on the other hand... that is a completely different story. There's a market there, it adds to the realism of the first person environment.

When they get to the goggle stage where there is a separate image for each eye combined with eye and head motion detection that can interpret where you are trying to look that will be the ultimate first person gaming environment. I believe we're only a year or two away from that.
 
 
+3 #7 East17 2010-11-05 15:12
Useless tech for now. I'm glad developers paid heaps of money to their people to deliver it and not gathered that money for the stock owners :) . At least the workers got paid and not that fat owners. Now let the owners take the cut :).
 
 
+6 #8 hoohoo 2010-11-05 15:20
Yeah, it'll blow up, because nobody will pay extra for it.
 
 
+7 #9 Nooblet 2010-11-05 16:10
all he needs to show is the difference between 2D and 3D pr0n.

that's what all visual entertainment gadgets are made for.
 
 
+3 #10 yasin 2010-11-05 18:21
the demand isn't there because its too expensive.and its expensive because its not ready for the mass market yet.i know one guy who has Sky 3D and a 3D TV, and thats because he is rolling in money.until 3d becomes easily accessible to the mass market, there will never be enough demand.
 

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