Featured Articles

IHS teardown reveals Galaxy S5 BOM

IHS teardown reveals Galaxy S5 BOM

Research firm IHS got hold of Samsung’s new flagship smartphone and took it apart to the last bolt to figure out…

More...
Galaxy S5, HTC One M8 available selling well

Galaxy S5, HTC One M8 available selling well

Samsung’s Galaxy S5 has finally gone on sale and it can be yours for €699, which is quite a lot of…

More...
Intel lists Haswell refresh parts

Intel lists Haswell refresh parts

Intel has added a load of Haswell refresh parts to its official price list and there really aren’t any surprises to…

More...
Respawn confirms Titanfall DLC for May

Respawn confirms Titanfall DLC for May

During his appearance at PAX East panel and confirmed on Twitter, Titanfall developer Respawn confirmed that the first DLC pack for…

More...
KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 GTX 780 Ti Hall Of Fame reviewed

KFA2 gained a lot of overclocking experience with the GTX 780 Hall of Fame (HOF), which we had a chance to…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 15 January 2008 07:15

Sony to improve video game division performance

Written by David Stellmack
Image

Attempting to improve margins


Sony will be launching an effort to improve the margins in its video game division by 5% before March 31st, according to reports. The efforts to improve margins will come as the company is expected to lose $1.4 billion for this fiscal year.

Sony has embarked on an effort to shrink the PS3 design in an attempt to reduce the overall cost of the console. According to sources, Sony has already been able to trim the cost of the PlayStation 3 from $800 to $400.

Sony is also engaging in an aggressive plan to shrink or integrate select chips in a further attempt to reduce cost. Sony also believes that Warner Brothers move to the Blu-ray camp firms up the PS3, making it a better choice for consumers, as it is not predicting the end of the HD format war.

If Sony is correct and the defection of Warner to the Blu-ray camp is a signal of the end of the HD format war, Sony could also benefit from additional cost reductions in the Blu-ray drive that is used in the PS3.

In addition, Sony has lowered royalty fees that it is charging game developers to help it better compete with Microsoft Xbox 360, which has attracted the majority of the high profile exclusive titles. Sony hopes by lowering royalties, developers will return to the PlayStation fold and give Sony more exclusive titles to crow about.

Read more here.

Last modified on Tuesday, 15 January 2008 10:01

David Stellmack

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

To be able to post comments please log-in with Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments