Featured Articles

Intel refreshes CPU roadmap

Intel refreshes CPU roadmap

Intel has revealed an update to its CPU roadmap and some things have changed in 2015 and beyond. Let’s start with the…

More...
Hands on: Nvidia Shield Tablet with Android 5.0

Hands on: Nvidia Shield Tablet with Android 5.0

We broke the news of Nvidia's ambitious gaming tablet plans back in May and now the Shield tablet got a bit…

More...
Nokia N1 Android tablet ships in Q1 2015

Nokia N1 Android tablet ships in Q1 2015

Nokia has announced its first Android tablet and when we say Nokia, we don’t mean Microsoft. The Nokia N1 was designed…

More...
Marvell launches octa-core 64-bit PXA1936

Marvell launches octa-core 64-bit PXA1936

Marvell is better known for its storage controllers, but the company doesn’t want to give up on the smartphone and…

More...
Nvidia GTX 970 SLI tested

Nvidia GTX 970 SLI tested

Nvidia recently released two new graphics cards based on its latest Maxwell GPU architecture, with exceptional performance-per-watt. The Geforce GTX 970…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 15 January 2008 07:15

Sony to improve video game division performance

Written by David Stellmack
Image

Attempting to improve margins


Sony will be launching an effort to improve the margins in its video game division by 5% before March 31st, according to reports. The efforts to improve margins will come as the company is expected to lose $1.4 billion for this fiscal year.

Sony has embarked on an effort to shrink the PS3 design in an attempt to reduce the overall cost of the console. According to sources, Sony has already been able to trim the cost of the PlayStation 3 from $800 to $400.

Sony is also engaging in an aggressive plan to shrink or integrate select chips in a further attempt to reduce cost. Sony also believes that Warner Brothers move to the Blu-ray camp firms up the PS3, making it a better choice for consumers, as it is not predicting the end of the HD format war.

If Sony is correct and the defection of Warner to the Blu-ray camp is a signal of the end of the HD format war, Sony could also benefit from additional cost reductions in the Blu-ray drive that is used in the PS3.

In addition, Sony has lowered royalty fees that it is charging game developers to help it better compete with Microsoft Xbox 360, which has attracted the majority of the high profile exclusive titles. Sony hopes by lowering royalties, developers will return to the PlayStation fold and give Sony more exclusive titles to crow about.

Read more here.

Last modified on Tuesday, 15 January 2008 10:01

David Stellmack

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments