Will be the video game home till at least 2018
THQ has put the headlock on the UFC license for video games till 2018, despite the poor sales of the 2010 release. The license is for more than video games, as the company will be branching out to offer a variety of other UFC-branded entertainment options such as offerings for iPhone/iPod/iPad, mobile platforms, and social network sites.
In addition to the UFC video games, the company is planning a UFC Trainer and UFC Fitness offering. These will not arrive till sometime in 2011 and will be new product offerings for THQ. According to sources, it is expected that these offerings will take advantage of the motion control technology of the Xbox 360 and PlayStation 3. A release on the Nintendo Wii is apparently unlikely for these titles.
THQ is apparently still going to be sticking to its plan to release UFC video game titles every other year, which apparently the company believes should help the title perform better than it did with the 2010 release. Other releases will fill in the gaps.