Error
  • JUser::_load: Unable to load user with id: 67

Featured Articles

Analysts expect ARM to do well next year

Analysts expect ARM to do well next year

British chip designer ARM could cash in on the mobile industry's rush to transition to 64-bit operating systems and hardware.

More...
Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Samsung has lost smartphone market share, ending the quarter on a low note and Xiaomi appears to be the big winner.

More...
Intel Broadwell 15W coming to CES

Intel Broadwell 15W coming to CES

It looks like Intel will be showing off its 14nm processors, codenames Broadwell, in a couple of weeks at CES 2015.

More...
Gainward GTX 980 Phantom reviewed

Gainward GTX 980 Phantom reviewed

Today we’ll be taking a closer look at the recently introduced Gainward GTX 980 4GB with the company’s trademark Phantom cooler.

More...
Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac has been in the nettop and mini-PC space for more than four years now and it has managed to carve…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 05 October 2010 12:20

Nvidia moves into retail graphics

Written by


Best Buy carries Nvidia branded cards
HardOCP has stumbled upon a couple of Nvidia-branded cards at a Best Buy retail outlet and it appears that Nvidia will start selling select cards under its own brand.

It turns out that Nvidia has struck a deal with Best Buy to supply it with GTS 450 and GTX 460 boards, but the move hasn’t been made public yet. HardOCP even tried calling the tech support numbers listed on the packaging, but the voice on the other end of the line said that Nvidia doesn’t sell graphics cards. Come to think of it, they really don’t sell that many GPUs either, especially since the HD 5000 launched a year ago.

Here's what Nvidia’s Igor Stanek told us about the deal: “NVIDIA and Best Buy are working together to offer PC customers the opportunity to experience firsthand the latest in PC technologies right inside Best Buy stores.  As part of this broad initiative, NVIDIA is supplying to Best Buy specific GeForce models built and supported by NVIDIA. These products will only be available at Best Buy and will complement GeForce products from our partners. We will provide more details on this later.”

This move could create a rather awkward situation for Nvidia AIBs, especially the few Nvidia-exclusive partners who can’t fall back on Radeons in times of trouble. What’s more, Nvidia partners haven’t been doing well in recent quarters. They simply had no competitive products to work with.

We are guessing Nvidia won’t offer its entire lineup under its own brand and that some GPUs will be reserved for partners. Also, it seems unlikely that Nvidia will offer overclocked non-reference boards, either.

Still, it is a rather interesting and surprising development with possible long term repercussions for the discrete graphics market.

More here.
Last modified on Tuesday, 05 October 2010 13:08
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments