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Monday, 04 October 2010 11:58

If CPU graphics succeed Nvidia will raise the bar

Written by Fuad Abazovic

That is what they do, so they claim
We asked a few Nvidia executives about the company's strategy in a few years when CPU integrated graphics become a reality. They believe that this doesn’t change a thing and that people simply want graphics that are better than integrated GPUs.

One of Nvidia’s VP, the one that likes to play drums and goes under the name Mr. Ujesh (Metallhead) Desai, told us that “If they (Intel and AMD) succeed we will raise the bar”. He continued: “Even if they (CPU graphics) does not succeed we will raise the bar, this is what we do."

This is Desai's answer to our story about entry level discrete graphics, which some believe will die by 2012 that you can read here. It is not necessary to underline that Nvidia does not agree with us or analysts.

According to a few sources AMD’s Ontario Fusion should ship with the Madison graphic core, or a mobile version of the Radeon HD 5600 series, something that looks like a decent graphics card and probably makes cards like Geforce GTX 430 or Radeon HD 5400 series look quite obsolete.

Sandy Bridge graphics also look promising as you can play Starcraft 2 on it. This graphics core might actually eat some of the entry level discrete market, but many people will stille prefer discrete.
Last modified on Monday, 04 October 2010 12:16
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-43 #1 Nooblet 2010-10-04 12:34
by eating, do u mean the process that involves injestion, digestion and ejestion??

first time i hear cpu's can eat other cpu's, this is pretty awesome.
+19 #2 Maki 2010-10-04 12:38
It's GT 430, not GTX 430.
+42 #3 JAB Creations 2010-10-04 12:50
They'll have to keep working closely with PC gaming companies to ensure they are able to take advantage of high end GPU's like they are now. The integration of low to mid range GPU's in to CPU's does pose a serious threat for Nvidia and while I'm not a fan of their hot GPU's (mostly because I am stuck in Floriduh) I would not want to see the company go under as that would be one less choice thus driving prices up.
+34 #4 fudzillalololo 2010-10-04 13:05
What else can they say? They don't have a freaking x86 license, bla bla bla, more pr bullshit.
+52 #5 dicobalt 2010-10-04 13:08
As long as Nvidia stops raising the bar on power consumption and heat output I think they will be ok. Nvidia severely needs to get their high end cards under control in those areas.
-13 #6 isdito 2010-10-04 13:29
I think Nvidia is in Problems

+43 #7 neo222 2010-10-04 13:31
Raising the bar??? :-* i wonder wat they mean by that...

If they had really thought of Raising the bar..they shudnt plan launching GT430 aginst 6xxx series...or is this wat u call raising the bar???

Nvidia stop giving punch dialogues...give us punching GPUs like the good old 8xxx and 9xxx series.. 8)
+7 #8 kartikkg 2010-10-04 14:36
This is a very tricky situation ,entry level VS discrete GFX hmmm,Discrete level GFX as of now is a Luxury not absolute necessity ,most of the buyers say a majority of non technical and corporate (banks, shops ,IT companies) buy a pc without discrete GFX ,Why? the answer is they dont want their employees to game and their work(coding,exp ect for machanics,auto CAD) will not require it.Now coming to Gamers which make a small percentage of PC owners as all know they are Poor and cant afford best GFX card which leaves them with entry level or mid level cards which are somewhat same as of that fused GFX on CPU .so even with this much analyzing one cannot conclude anything, the only way for nvidia is better cards for best price
+29 #9 BorgOvermind 2010-10-04 14:38
They intentionally anti-optimize physx on CPUs and now they want to do CPU graphics ?
They fully deserve the situation they're in.
+24 #10 Nerdmaster 2010-10-04 14:43
Quoting BorgOvermind:
They Laughable.
They fully deserve the situation they're in.


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