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Monday, 27 September 2010 09:34

How Nvidia helps keep PC gaming alive

Written by Fuad Abazovic
nvidia

TWIMTBP fights the console world

Console gaming has become popular, really popular over the last few years. Nintendo, Sony and Microsoft did a great job releasing great consoles at very reasonable price points. The fact that $200 buys you an entry level Xbox 360 or Sony Playstation 3 isn’t really helping PC gaming at all. Sony and Microsoft did a better job on the graphics side, and games look awesome on them.

A decent graphics card will cost from $199 all the way to $599 and let’s not forget that you need the rest of the PC to pay games. If you want to go into high resolutions, you need a good CPU, lots of memory, fast hard drive and of course big monitor. All this costs way more than a gaming console. A console is also hooked on a TV, making it even more affordable affordable. None of this is helping PC gaming as the cost benefit is on console side. But consoles have a big disadvantage, as they are stuck with pre DirectX 9 chips, ironically from Nvidia and ATI.

Innovation is on the PC and graphics card side as you can update your graphics card and get DirectX 11 hardware for a relatively small amount of money.  Here is the part when we try to explain what this have to do with Nvidia’s content creation group. In order to make a game look different and better on a PC, they put in a lot of effort. They will fly thousands of miles and help the developers with the next generation technologies including physics, tessellation, and all sorts of advanced shaders, all with one thing in mind.

PC games must look better than the console games. The reason is simple, if games don’t look better on a PC and if they are identical to console versions, console manufacturers will simply win and PC gaming market will start shrinking. Of course there is some financial interest behind it. Nvidia spends millions of dollars on Tony Tamasi's group where they have hundreds of people who work very hard to make these games better. Better games on PC means more demand for graphics cards, and guess what, this is what gets a lot of profit for Nvidia.

We are sure that some of the code that these guys are writing does run faster on Nvidia than on ATI, but hey, they are doing the hard work and spending the money on this huge group of developers. So all you PC gamers should give yours hats up for these guys, as these are the people who make the difference. It’s not only that, they really like to party, at least some of them. ATI / AMD unfortunately doesn’t really have anything that it can match Nvidia’s content creation group. ATI has a group of a few dedicated individuals who work hard to help this cause and make games better on AMD Radeon hardware, but on a much smaller level. We would like to see this change, but we cannot see it happening anytime soon.

As long as you don’t want to see the PC gaming market shrinking and becoming irrelevant compared to consoles, we can only hope you will learn to appreciate these guys. Our hats are up for The Way its Meant to be Played and special thanks to Rev, Keitha, Ashu, Daniel and many others who spend the time to paint the picture of what these guys do for the PC gaming industry.
Last modified on Monday, 27 September 2010 12:45
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Comments  

 
-15 #1 Nerdmaster 2010-09-27 10:49
Ati and Nvidia can devastate console gaming with one move: just not syplying future consoles with anything better than DX9 chips. The other companies will then have to make years of research to improve their consoles. By that time pc will have DX15 or even DX18...
 
 
-55 #2 Nerdmaster 2010-09-27 10:50
Even if pc gaming dies the consoles still have ati and Nvidia graphics so what's the point?
 
 
+13 #3 Nerdmaster 2010-09-27 10:51
Stupid FAD you want to talk about Nvidia again but had no real reason or it's my imagination?
 
 
+98 #4 johndgr 2010-09-27 11:21
I guess we have to thank NVidia and TWIMTBP program also for all these examples of games where directX 10.1 support was removed, AA was not working on ATI cards, games were running slow on AMD cpus, or bugs where only seen on ATI hardware. Nice propaganda FAD. TWIMTBPaid news.
 
 
+19 #5 kartikkg 2010-09-27 11:46
Yes they need and deserve appreciation for what they are doing ,no matter in what position they are currently. Gaming esp FPS is best suited for PC and i think nv have done a good job in that so far.
 
 
+36 #6 kabarsa 2010-09-27 12:04
They made a huge job on that side, but why do you think that PC gaming will die. I don't really understand all that hysteric claims about "dead PC gaming" and "dead desktop and healthy laptop" flying around all these years. There is no real fully functional replacement for the PC right now so it'll not fade away that soon. It's not the first time PC "face it's extinction".
 
 
-48 #7 fudzillalololo 2010-09-27 12:40
nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia nVidia
 
 
+60 #8 FakeJ 2010-09-27 13:39
I don't have a problem with it, but if this is a NVDA sponsored post you should indicate it.

Big question is, why does AMD not have similar program in place? Seems like they're doing everything else right.
 
 
+17 #9 nforce4max 2010-09-27 13:40
PC gaming is never going to die and the consoles are only for the newts who couldn't manage a pc any way much less learn to build one. With a console you don't have to earn as it is already there for you like welfare on the government teat but PC gaming you have to earn. Tweaking ect to build a balanced machine but I guess that for the newts that is to much for their limited intelligence and lack of basic engineering skill for them to handle.
 
 
+73 #10 thetruth 2010-09-27 13:45
What is it with Fudzilla suddenly posting hundreds of articles that talk about Nvidia as if they're the best thing ever?

Nvidia's ploy with TWIMTBP is only going to give them the edge over ATI when it comes to the uneducated masses. Their use of Physx and 3D will never take off unless they share it with their competitors in the industry. Nvidia have been trying their best to split the PC market apart, I see them doing nothing that helps the PC industry as a whole. In contrast, ATI is trying to adopt an open-source physics platform, which would benefit all PC users.

I'm all for unbiased unbiased news but- wait- this ISN'T unbiased. These articles are embarrassing to read and cause me to imagine how much Nvidia is paying you for publicity like this.
 

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