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Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 22 September 2010 10:15

Apple will remain "armless"

Written by Nick Farell
applearm_logo

Chipmaker laughs off the rumours
Talk that Jobs' Mob is buying the chip designer Arm have been laughed off by the outfit's CEO. Arm CEO Warren East said the rumours were “completely nonsensical” however apparently he stopped laughing when the reporters at the New York Times started asking questions about Intel.

He said that while Intel may make more money from their chips, ARM’s customers are well ahead in sheer numbers. “Our customers sell about 4 billion chips a year” however we don’t look like Intel, “we’re never going to be a $100 billion outfit”.

He dismissed the idea of a “David and Goliath” fight between his company and Intel, blaming commentators and press for attempting to hype the division between the two firms.

At the moment Arm is going down the route that chases the lowest possible power consumption rather than the highest possible performance. This has done well for ARM in the smartphone and ultramobile device market but has left Intel the PC field.

Last modified on Wednesday, 22 September 2010 10:21

Nick Farell

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Comments  

 
-22 #1 Adrian 2010-09-22 11:37
I don't think this is such a far fetched idea ,after all ARM was co-owned by Apple at one point in history ,it is like taking back what was yours anyway .
Another great article against the evil empire called Apple ...... nice work :-x

In the late 1980s Apple Computer and VLSI Technology started working with Acorn on newer versions of the ARM core. The work was so important that Acorn spun off the design team in 1990 into a new company called Advanced RISC Machines Ltd. For this reason, ARM is sometimes expanded as Advanced RISC Machine instead of Acorn RISC Machine. Advanced RISC Machines became ARM Ltd.
P.S.
Bring it on PC,Android ,Linux fanboys downrank me ,show that you are good at something ....
 
 
+5 #2 Bl0bb3r 2010-09-22 13:34
"taking back what was yours anyway" what you threw out like a piece of garbage since low-powered devices weren't that popular back then but now they are... yeah, I don't think so!
 
 
+1 #3 FistOfGod 2010-09-22 13:56
Quoting Adrian:
P.S.
Bring it on PC,Android ,Linux fanboys downrank me ,show that you are good at something ....


Fanboy flaming fanboys. Too rich for me.
As for the ARM chips, they're useless to Apple anyway. Apple tested them and apparently they kept coming off of fanboys' shoulders.
 
 
-1 #4 GrumpyOldMan 2010-09-22 15:44
.

Armless and Tasteless.

Sour Apples for all.


.
 
 
+3 #5 muppet show 2010-09-22 16:09
Quoting Adrian:
In the late 1980s Apple Computer and VLSI Technology started working with Acorn on newer versions of the ARM core.


This is bullshit. Apple never did any work on those ARM cores. They did provide a small fraction of the funding for the research, however.

I'm sure Apple would love to Borg ARM (as would pretty much every other large tech company). No-one can, though, because the implications for competition would be such that no takeover would ever be permitted.
 
 
-1 #6 Dribble 2010-09-22 17:03
Quoting muppet show:
This is bullshit. Apple never did any work on those ARM cores. They did provide a small fraction of the funding for the research, however.


Actually when ARM was spinned off Steve Jobs took I think an approximately 43% stake in arm for something like £3 million which got the company going.

Then when apple were in severe financial difficulties in the 90's he sold it all off for something like £800 million (not sure of exact numbers).

So essentially ARM only got going because of apple, but it later returned the favour by saving them from bankruptcy.
 
 
0 #7 muppet show 2010-09-22 19:00
The figures were nowhere near that. I think Apple's stake never exceeded 20%. The following should refer to the first tranche of shares off-loaded in 1999.

Apple Computer has sold 2 million shares in ARM Holdings, a U.K. designer of microprocessors and related software, for 36 million pounds ($59 million), cutting its stake to 7.2 million shares. The shares represent 4.11 percent of ARM. Apple still holds 14.8 percent of ARM, worth 131 million pounds ($215 million) at market close. ARM began operations in November 1990 as a venture between Apple and the U.K.'s Acorn Computers.
 
 
0 #8 Bl0bb3r 2010-09-22 19:04
Well, Dribble, one could see it from this narrow point of view... I don't. Jobs saw an opportunity and took it. He's not the initiator, not a contributor, not a "he-started-it" guy, just some guy that was supposed to benefit from it but luck wasn't on his side, luckily.

Be sure that if apple wouldn't have paid their interest in the project, some other company would've instead.
 
 
0 #9 muppet show 2010-09-22 19:08
Oh, and Jobs wasn't even a part of Apple when they took the stake in ARM. He resigned after a failed coup to oust the CEO ...

He was however CEO when the shares were sold.
 
 
0 #10 ryanyomomma 2010-09-22 19:31
wait a minute...the title of your article only involves 2 of your sentences. You, mr. Magician, have slumped to an even lower level. Who in the right mind would see your journalism with credible talant? This article should have been titled "ARM's take on Intel" you are a MEGA FAIL Nick and all you blinded dick riders are also equal fails.

-a PROUD PC, Macbook and Captivate owner
 

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