They want to continue going after the Tegra market and get in as many mobile devices as possible. This is Nvidia’s choice and strategy. Jensen also tells us that he believe that ARM is an amazing CPU architecture and that is the fastest growing CPU in the history.
That is quite a statement and ARM is definitely the choice for most high end mobile phones and tablets. However, ARM has made little impact on server and notebook markets thus far, and even less on the desktop scene.
We are sure that we will hear more about Nvidia’s ARM plans, so stay tuned.