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Wednesday, 08 September 2010 09:16

Entry level discrete to die by 2012

Written by Fuad Abazovic


Fusion to kill them
More bad news for Nvidia. Most analysts predict that by 2012 entry the level discrete graphics will be mostly gone.

Upcoming Fusion chips are taking over this volume market and they will probably be the best price performance solution especially in notebooks. Do we need to remind you that notebooks are taking over desktops and they are increasing its market share on a quarterly basis.

Ontario, AMD’s first Fusion chip that has both CPU and Graphics on a single core will be the first, and we can bet that Core i5 and Core i3 Arrandale / Clarkdale cores with both graphics and CPU are already started to hurt the entry level discrete market in both notebook and desktop.

This is just a warm up, as Sandy Bridge promises better CPU and graphics performance in Intel’s first Sandy Bridge monolithic core is going to get better. The first benchmark results are telling us that Sandy Bridge graphics are enough to replace current Nvidia and ATI entry level series graphics. It is still somewhat slower, but competitive nonetheless.

Once Fusion, Ontario and Llano enter the fray, there will be even more pressure on the entry level as the Llano graphics performance should be close to the 5600 series of current Radeon generation, which makes entry level discrete cards such as the Radeon HD 5400 series quite obsolete.

Many people expect that only mainstream, performance and enthusiast market will stick around after 2012 and we don’t know how good the next generation consoles are.
Last modified on Wednesday, 08 September 2010 09:57
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Comments  

 
-14 #1 jimbo75 2010-09-08 10:07
Intel will always be at IGP level and no more. Once nVidia dies off AMD will be able to pick and choose the entry level, mid-range and enthusiast they want.
 
 
+25 #2 LuxZg 2010-09-08 10:58
Quoting jimbo75:
... Once nVidia dies off ...


Well, this may well prove to be right in long term.. While "king of the hill" graphics cards are all nice and fine, everyone know that money is in the volume, and that's entry level and lower mainstream. Once entry level goes to CPU and performance is proven as "high enough", nVidia could lose a lot of it's market. Currently Intel holds majority of GPU market with their integrated graphics, and now with AMD & Intel tossing it into CPUs, that will mean faster growth for them, and smaller market for nVidia.. Once they lose majority of their income for investing in new generation development, they'll have a hard time staying competitive..
 
 
+12 #3 Alereon 2010-09-08 11:12
I've been saying for a long time that there's no excuse for the low-end discrete GPU market to exist. IGPs, whether on the chipset or CPU, should be good enough to handle basic video playback and hardware acceleration tasks, leaving discrete GPUs for gaming and high-performance applications. The only major barrier is Intel's extremely poor graphics drivers, which don't support OpenCL or functional hardware acceleration for applications. Even nVidia's Optimus platform, which should have offered a "best of both worlds" combination of the battery life provided by an IGP with the performance provided by a dedicated GPU, was hamstrung by the use of extremely slow GPUs for some unknown reason. Hopefully the Geforce 400M series corrects this, as Optimus is nVidia's major advantage right now.
 
 
-32 #4 Jaberwocky 2010-09-08 12:15
Want to see an Nvidia Advantage.then check this out.http://www.refractivesoftw are.com/index.php.
I've just tried it on my GTX460 and it's seriously fast! that is if you'r into that sort of thing.
 
 
-38 #5 Adrian 2010-09-08 15:27
Comenters here are realy STUPID ,now why was Jaberwocky downranked ,what he is stating is real ,and indeed nvidia is far superior in this field ,and that is why Intel is against them ,instead of using 10 core i7 cpu's to render a image now an inteligent user can do it whit only 2 gtx 480 that cost as much as one i7 980.AMD is far from this ,they are good only for gaming ,never buissines .Fudzila may have bene bether without the stupid coments .
REMEMBER THIS :you may play youre games on AMD hardware but the majority of them are made using Nvidia hardware.
 
 
+19 #6 Tr0y 2010-09-08 16:15
"Most analysts predict that by 2012 entry the level discrete graphics will be mostly gone."

Well - most analysts predicted eternal growth just weeks before the tech market collapsed in 2001. And rated Lehman Brothers "strong buy" days before they got bankrupt.

Those prigs understand as much about future/technology as I understand about knitting.
 
 
+20 #7 thematrix606 2010-09-08 16:58
Quoting Adrian:
Comenters here are realy STUPID ,now why was Jaberwocky downranked ,what he is stating is real ,and indeed nvidia is far superior in this field ,and that is why Intel is against them ,instead of using 10 core i7 cpu's to render a image now an inteligent user can do it whit only 2 gtx 480 that cost as much as one i7 980.AMD is far from this ,they are good only for gaming ,never buissines .Fudzila may have bene bether without the stupid coments .
REMEMBER THIS :you may play youre games on AMD hardware but the majority of them are made using Nvidia hardware.


Because he's posting a link promoting performance like he was the CEO of nVidia himself. Oh and it's completely off topic.
 
 
+7 #8 nele 2010-09-08 18:23
Quoting Adrian:
Comenters here are realy STUPID ,now why was Jaberwocky downranked ,what he is stating is real ,and indeed nvidia is far superior in this field ,and that is why Intel is against them ,instead of using 10 core i7 cpu's to render a image now an inteligent user can do it whit only 2 gtx 480 that cost as much as one i7 980.AMD is far from this ,they are good only for gaming ,never buissines .Fudzila may have bene bether without the stupid coments .
REMEMBER THIS :you may play youre games on AMD hardware but the majority of them are made using Nvidia hardware.




I've been dabbling with off-line 3D for 15 years or so.

Yes, new GPUs pack quite a punch, but they're still a long way from replacing CPUs and in many cases they don't even complement them, as quite a few apps and plugins just can't put them to good use.

For example, a lot of people will use Quadros in their workstations, but trust me, you'd be surprised to see what most people use in their rendering farms...
 
 
+11 #9 Scootiep 2010-09-08 21:03
Quoting Jaberwocky:
Want to see an Nvidia Advantage.then check this out.http://www.refractivesoftw are.com/index.php.
I've just tried it on my GTX460 and it's seriously fast! that is if you'r into that sort of thing.


Quoting Adrian:
Comenters here are realy STUPID...


What you two twits fail to realize is that this article is discussing ENTRY LEVEL discrete graphics. The GTX 460 is by NO ONES rankings an entry level card.
 
 
-11 #10 Adrian 2010-09-08 21:57
@Scootiep
I think you fitt perfectley in this category Quote:
Comenters here are realy STUPID
,you didn't even bother to read other comments on this article .My remarks are aimed at those who announced/hoped Nvidia's fall ,whici in my opinion is a realy stupid whish from every point of view ,especially for AMD users wich without a serious competitor would end up in several months with mediocre products ,a natural efect if consumers have no choice the producers rests on sure profits.
 

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