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Lenovo launches new consumer line


No surprise, as they want a bigger slice of the pie

After it paid so much money to buy IBM out of the computer business, it is no surprise that Lenovo wants a bigger slice of the pie. To this end, it has launched a new strategy to compete in the consumer market arena. The new strategy will face stiff competition from Acer, who brought out Gateway in an effort to slide into the number three PC maker slot.

Lenovo will be showcasing all of its new consumer offerings next week at the Consumer Electronics Show in Las Vegas, Nevada. Among the new consumer offerings will be the new IdeaPad, which is directly derived from the IBM ThinkPad laptops that business customers have been buying for years.

This is a significant step by Lenovo in an effort to attract the attention of consumers who have been skeptical of the Lenovo brand. To this point, Lenovo has stuck primarily to business customers and has never launched a direct attempt to capture consumer market share outside of China.

Read the official Lenovo release here.

Last modified on 07 January 2008
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