Featured Articles

Apple announces its Apple Watch

Apple announces its Apple Watch

Apple has finally unveiled its eagerly awaited smartwatch and surprisingly it has dropped the "i" from the brand, calling it simply…

More...
Skylake 14nm announced

Skylake 14nm announced

Kirk B. Skaugen, Senior Vice President General Manager, PC Client Group has showcased Skylake, Intel’s second generation 14nm architecture.

More...
Apple officially announces 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus

Apple officially announces 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus

The day has finally come and it appears that most rumors were actually spot on as Apple has now officially unveiled…

More...
CEO: Intel on target for 40m tablets

CEO: Intel on target for 40m tablets

Intel CEO Brian Krzanich just kicked off the IDF 2014 keynote and it started with a phone avatar, some Katy Perry…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 04 January 2008 07:16

Lenovo launches new consumer line

Written by David Stellmack
Image

No surprise, as they want a bigger slice of the pie


After it paid so much money to buy IBM out of the computer business, it is no surprise that Lenovo wants a bigger slice of the pie. To this end, it has launched a new strategy to compete in the consumer market arena. The new strategy will face stiff competition from Acer, who brought out Gateway in an effort to slide into the number three PC maker slot.

Lenovo will be showcasing all of its new consumer offerings next week at the Consumer Electronics Show in Las Vegas, Nevada. Among the new consumer offerings will be the new IdeaPad, which is directly derived from the IBM ThinkPad laptops that business customers have been buying for years.

This is a significant step by Lenovo in an effort to attract the attention of consumers who have been skeptical of the Lenovo brand. To this point, Lenovo has stuck primarily to business customers and has never launched a direct attempt to capture consumer market share outside of China.

Read the official Lenovo release here.

Last modified on Monday, 07 January 2008 05:19

David Stellmack

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments