Star Wars creator George Lucas has sued an outfit called Jedi Mind which flogs a wireless headset that detects brainwaves on both a conscious and non-conscious level.
The defendant in the $5 million trademark lawsuit claims its product users to control computer applications with their minds. However Jedi mind control does not appear to have worked on Lucas who sent a cease-and-desist letter to Jedi Mind in May 2009. A week later, Jedi Mind's chief, Brent Fouch, offered to phase his company out of Jedi Mind trademarks.
LucasFilm said that would be fine but later discovered the outfit had not done anything to remove the trademark from sale. The film outfit sent a second cease-and-desist letter last September and says it attempted to settle the situation without a lawsuit. Jedi Mind is flogging Master Mind, Jedi Mouse and Think Tac Toe.
Lucas has a trademark over anything Jedi, including the power to levitate objects, a telepathic oneness with other Jedi and the universe, and the ability to shoot energy beams called 'force lightning' from the fingertips. So if you ever work out a way to do those things, it is probably a good idea not to call yourself a Jedi.