Nvidia has decided to put a lot of pressure on Radeon 5000 series. If all goes well in a few months ATI will launch its Radeon 6000 series, and today, in late August, Nvidia decided to drop the price of Geforce GTX 470.
Geforce GTX 470 was doomed ever since Nvidia launched GTX 460 based on a new GF104 chip as the price performance ratio was great. If we go further back, GTX 470 was never a hot seller as the ones who have waited for Fermi always wanted the more expensive and yet faster GTX 480 and GTX 470 was always a second choice card. Today GTX 470 based on old and quite hot GF100 sells for just under €250 for Asus card, while most of these cards still sell for €275. The timing is great as now is the peak of back-to-school shopping spree.
This looks like a new birth for GTX 470 as this 607/ 838MHz clocked card matches the price of Radeon HD 5850 and performance wise it comes close to Radeon HD 5870. If you care about TDP, then Radeon HD 5000 series is still a better choice, but if you want the performance better than 5850 at the same price, this is the card to consider.
ATI still hasn't dropped its price as Radeon HD 5850 sells for some €240 - €250 while Radeon HD 5870 sells for at least €337 and more.
You can get an Asus branded Geforce GTX 470 for €249.90 here.