is launching what can only be described as the most aggressive promotion to date, by giving away a 40GB PlayStation 3 (only available to Australian buyers) with the purchase of a 40-inch Bravia XBR, X, or W series HD LCD. While the promotion can be best described as aggressive, it a pretty darn good deal that will run from December 21st till January 21st of 2008. The bad part is that it is only being offered by the Australian division of Sony for the time being.
If successful, this could indicate the direction that Sony intends to head in other markets with similar promotions. It is no surprise that Sony is trying to get more aggressive, as sales of the PlayStation 3 reportedly lagged behind both the Nintendo Wii and Microsoft Xbox 360 this holiday season. The promotion does provide a solid value for those wanting to make the jump into Blu-ray. It will be interesting to see how well this promotion does, and whether Sony will extend the promotion into other markets. With a 40-inch Bravia LCD starting at AU$2,999 it would still not be a small investment.
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