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Friday, 16 July 2010 09:50

No third season for 1 Vs. 100

Written by David Stellmack


Game over and will not be returning
As we told you the other day, our sources had tipped us off to the fact that future of 1 Vs. 100 on Xbox Live was in doubt. At first, our sources suggested that perhaps only the third season was in jeopardy; but as chatter continued to grow, we realized that the entire series may go the way of the dodo bird.

Microsoft is now confirming that 1 Vs. 100 will not be returning. However, the company claims that what they learned from 1 Vs. 100 will be applied to future Microsoft projects. However, it is unclear what exactly Microsoft means by this.

Our sources are telling us that apparently a variety of reasons resulted in the death of 1 Vs. 100 and this does seem to be confirmed by a variety of postings and comments that we have seen from insiders. Some suggest that mismanagement and the ‘hot potato project handoff’ among the various development teams at Microsoft also contributed to the demise of 1 Vs. 100.

Still, the whispers that we hear seem to point to marketing and lack of advertising revenue as the main reasons that 1 Vs. 100 is being killed. Apparently, as we told you previously, the amount of advertising revenue was just not enough to sustain the game. Some have suggested that the owners of the television game show that spawned the video game adaptation for the Xbox 360 wanted a larger piece of the action, but a lack of sponsors, advertising, and overall revenue meant that there was just nothing more to give; but that wasn’t the final death blow.

It is obvious now that a much more experienced and robust marketing machine is necessary to sustain something such as 1 Vs. 100. Additionally, it is an uphill battle to educate and convince traditional advertisers how a program works on the Xbox 360 and why it is a good way to reach their target audience. We are sure that if it is attempted again in the future, this will be the one part of the business plan that will undergo a lot of revision prior to Microsoft committing to try it again.

In the meantime, we bid a fond farewell to 1 Vs. 100 on Xbox Live as one of the most unique offerings that the company has delivered so far. It was a different experience and we are hopeful that this failure does not stop the company from delivering on new experiences for Xbox Live in the future. Here at Fudzilla we will miss 1 Vs. 100 very much, as it was one of the best offerings that we feel has appeared so far on the Xbox 360.
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