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European retailer Tesco to sell Dell


Notebooks & Desktops for European Retail market

Dell announced that it has reached an agreement to sell both notebooks and desktops through European retailer Tesco’s stores starting next month. Tesco stores in the U.K., Ireland, Poland, Czech Republic, and Slovakia will be among the first stores to start stocking Dell notebooks and desktops.

This is the first time that Dell has ventured into the retail market outside of the U.S. and Canada where it already has agreements in place with several retailers. Dell claims that  with over 13 million consumers that are shopping in Tesco stores, this presents an excellent chance to partner with an experienced partner with established operations in European retail that will allow Dell to expand its retail presence outside the U.S. and Canada. Customers around the world will be able to purchase Dell systems off-the-shelf in over 10,000 locations.

Read the full press release from Dell here.

Last modified on 24 December 2007
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