Featured Articles

Intel refreshes CPU roadmap

Intel refreshes CPU roadmap

Intel has revealed an update to its CPU roadmap and some things have changed in 2015 and beyond. Let’s start with the…

More...
Hands on: Nvidia Shield Tablet with Android 5.0

Hands on: Nvidia Shield Tablet with Android 5.0

We broke the news of Nvidia's ambitious gaming tablet plans back in May and now the Shield tablet got a bit…

More...
Nokia N1 Android tablet ships in Q1 2015

Nokia N1 Android tablet ships in Q1 2015

Nokia has announced its first Android tablet and when we say Nokia, we don’t mean Microsoft. The Nokia N1 was designed…

More...
Marvell launches octa-core 64-bit PXA1936

Marvell launches octa-core 64-bit PXA1936

Marvell is better known for its storage controllers, but the company doesn’t want to give up on the smartphone and…

More...
Nvidia GTX 970 SLI tested

Nvidia GTX 970 SLI tested

Nvidia recently released two new graphics cards based on its latest Maxwell GPU architecture, with exceptional performance-per-watt. The Geforce GTX 970…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Thursday, 03 December 2009 22:19

Apple set to make a killing next year

Written by Nick Farell

Image

More people with cash

 

Proof that humanity has not learnt much from the economic crash. A US analyst claims that Apple is set to make a killing next year flogging its over priced gear to punters with more money than sense.

Robert Cihra, a Caris & Company analyst predicts that Mac unit sales will grow 26 percent year-on-year in 2010, compared to 16 percent for the overall PC industry. It means that the moment that people recover from the recession they are apparently happy to waste their cash on overpriced PCs whose functions can be obtained for about half the price.

Cihra claims that Apple will make its killing because of the way it controls its customers. He said that the method Jobs' Mob uses to control its product cycles and pricing as reasons why Mac sales will boom next year. Cihra predicts that Mac unit sales will grow 1.6 faster than the PC industry in 2010, and in the past three years have grown 1.8 faster that the industry, according to the report.

While Apple had to reduce the price of its PCs by ten per cent in 2009 it is still a premium of 1.8 times that of Windows PCs, Cihra says in the report. Everytime someone buys a Mac, Steve Jobs banks $340 in gross profit-per-unit. This is two to three times that of a Windows PC. In other words Jobs could sell his gizmos for a third of the price, but the fact he just convinces people to buy them at that price means he gets huge wodges of cash.

Despite the fact that Apple gear is probably the biggest marketing success story in the history of IT the 26 percent growth forecast is a bit ambitious. Cihra thinks that Mac sales will continue to grow because Jobs sticks loads of models out there at a slightly reduced price which could means that people might suddenly start thinking that they are a bit more value for money.

Of course they are still wrong. Cihra thinks that they will have to go a long way before they are anything like value for money. But people are still dumb enough to buy them anyway.

Last modified on Friday, 04 December 2009 11:06
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments