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Thursday, 29 October 2009 08:23

Acer aggressively aims to become top mobile PC vendor

Written by Jon Worrel

Image vs. Image

Targeting shipments of 40 million units in 2010

Four years ago, if any single analyst, professional, or journalist in the consumer IT space were to predict that Acer Inc. would acquire the top spot for the largest mobile PC market share before the end of the decade, the statement would be mildly objected, possibly disputed, with a curious demand for statistical evidence at best.

Yesterday, the company’s experienced chairman JT Wang positively exclaimed to the press that Acer looks to comfortably achieve its netbook shipments goal of more than 30 million units before the end of 2009 and an unprecedented goal of becoming the number one mobile PC vendor in the world in 2010. To achieve this, the company is confident in shipping out over 40 million netbook and notebook devices next year, which would ultimately raise its total revenue by 15-percent.

While such a task may seem honorably courageous and plausible for the company’s motivated product managers and executive officials, it is important to note that Hewelett Packard, the current number one player in mobile shipments, also plans to cross the 40 million units mark in 2010. Chairman Wang certainly realizes this fact, however, and has told reporters that Acer intends to focus its efforts in surpassing HP on shipments of medium-size, ultra-low voltage (ULV) netbooks rather than larger power-hungry notebooks.

This is not to say that the company won’t be releasing any new notebook models, as we are quite familiar and certainly enthusiastic about its upcoming Windows 7-equipped Aspire Timeline capacitive multi-touch tablet models – particularly the Aspire 1420P, Aspire 1820PT and Packard Bell Butterfly Touch – releasing sometime in the next few weeks. (see here, here and here)

Earlier in the year, Taiwanese sources indicated that the company forecasted its 2010 notebook sales to reach between 33 million and 37 million units. However, a very strong second quarter has given the company positive reassurance that it can achieve a resounding 40 million units to start off the new decade.

At the same time, Acer expects that its competition with HP will ultimately create a wider shipment gap between the two companies in relation to Dell, which has been third-ranked since last quarter. Acer intends to hold its quarterly investors conference tomorrow to discuss the matters at hand.
Last modified on Thursday, 29 October 2009 10:36
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