Error
  • JUser::_load: Unable to load user with id: 67

Featured Articles

TSMC: Volume production of 16nm FinFET in 2H 2015

TSMC: Volume production of 16nm FinFET in 2H 2015

TSMC has announced that it will begin volume production of 16nm FinFET products in the second half of 2015, in late…

More...
AMD misses earnings targets, announces layoffs

AMD misses earnings targets, announces layoffs

AMD has missed earnings targets and is planning a substantial job cuts. The company reported quarterly earnings yesterday and the street is…

More...
Did Google botch the Nexus 6 and Nexus 9?

Did Google botch the Nexus 6 and Nexus 9?

As expected, Google has finally released the eagerly awaited Nexus 6 phablet and its first 64-bit device, the Nexus 9 tablet.

More...
Gainward GTX 970 Phantom previewed

Gainward GTX 970 Phantom previewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
EVGA GTX 970 SC ACX 2.0 reviewed

EVGA GTX 970 SC ACX 2.0 reviewed

Nvidia has released two new graphics cards based on its latest Maxwell GPU architecture. The Geforce GTX 970 and Geforce GTX…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 25 August 2009 13:27

Many consumers disappointed by netbooks

Written by


Image

Should have gotten something more serious


In spite of booming netbook sales which have come as a surprise to both Intel and its partners, recent research by NPD group beancounters shows consumers aren't exactly happy with what they're getting.

In a survey of 600 American adults who bought netbooks, just 58 percent of them said they were 'very satisfied', and some are pretty disappointed with them. Apparently six out of ten consumers thought netbooks were equivalent to notebooks, and that would provide them with the same level of functionality. Obviously, this is not the case, but most consumers just don't get it, as they're relatively uninformed and fall pray to marketing. Interestingly, 18 to 24-year-olds were the most unhappy of the lot, and netbooks were originally marketed to kids and students. A whopping 65 percent said they expected better performance from their toys.

It's worth pointing out that this isn't Intel's fault. In fact, Intel spinners have done everything short of dropping to their knees and begging OEMs to stop marketing netbooks in a way which could confuse Joe Sixpack. Intel was always adamant that netbooks were secondary devices, intended for very undemanding tasks and consumers.

"OEMs aren't marketing (netbooks) properly," said NPD analyst Stephen Baker, "because consumers think they can use it just like a notebook."

Obviously Intel's warnings fell on deaf ears, as vendors are doing much to change the way they advertise netbooks. However, in the end the consumers are to always to blame, as no sane person believes marketing, and in the age of google, you can inform yourself about the product you're buying in minutes. It seems some people just can't be bothered to do so.

More here.
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments