Watermarking the way forward
Last modified on Monday, 10 December 2007 04:12
TV rankers Nielsen says that it will release software that will enable the watermarking of content.
The system will enable Nielsen to police Web sites for copyrighted material, and notify site owners and content providers when video has been posted without authorization. The watermark has been developed with Digimarc, and the two companies plan to roll out the service next year.
It will use Nielsen's existing watermark technology, which is used on more than 95 percent of TV programming that is used to identify which programs people are watching.
The system could be set up to automatically delete unauthorized material.