Creative has announced the availability of its Aruvana X-Fi noise canceling headphones on Amazon.com.

The Aruvana X-Fi are the first headphones on the market to feature X-Fi fidelity and noise canceling. Creative's PR was more than eager to emphasize this, openly stating that the new product outperforms similar models made by Bose.

The headphones reduce up to 90 percent of ambient noise and feature memory foam that molds to the user's ears, and the noise reduction level is rated at 20dB. Two AA batteries can power the headphones for up to nine hours, and unlike similar models the headphones can work without them.



Apart from the noise cancellation technology, the new flagship also features Creative's pseudo surround X-Fi CMSS-3D feature and X-Fi Crystalizer technology, which utilizes algorithms to make any digital audio sound better by intelligently and selectively restoring the highs and lows that were lost during MP3 or other compression.

State of the art never comes cheap, and Creative is selling these babies at a whopping $299 price tag.

You can learn more on the product page, here.