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Thursday, 27 September 2007 10:22

Halo 3 earns $170 million on first day

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Largest entertainment spending in 24 hours

 

Games fans spent more than $170 million on first day that 'Halo 3' went on sale, Microsoft said yesterday.

Shane Kim, corporate vice president of Microsoft Game Studios said that Halo 3 had become a pop-culture phenomenon.

Fans pre-ordered more than 1.7 million copies of the game, and more than 10,000 stores opened at midnight Monday to start selling early.

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