EA says series will continue to bear his name
John Madden has officially declared his retirement from providing color and analysis in the TV booth for NFL games. Electronic Arts, however, was quick to announce today that the Madden legacy will live on in the video game series that bears his name.
EA Sports has a long-term contract with John Madden and legacy of Madden will live on into the 21st century, according to representatives from Electronic Arts. Madden NFL 09 which was the company’s more recent version of the franchise is said to have sold well over 4.5+ million copies on a variety of platforms and shows no sign of slowing down.
While the Madden franchise is a long-term staple in the Electronic Arts portfolio, the recent releases have received some heavy criticism in the last couple of releases for not being innovative enough and offering the buyer enough new features in the latest version. Electronic Arts has said that Madden NFL 10 will be receiving a complete overhaul in the upcoming version to address some of the criticism that has been leveled at the recent releases, according to our sources.
Madden NFL 10 is slated to hit shelves this August and Electronic Arts continues to hold the exclusive rights to both the NFL and NFL Players Association content that is the backbone of the title until the 2012 season. Madden is the only franchise to feature the real-life players, stadiums, and teams.
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