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EA not connecting with gamers

by on23 December 2008

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Star Wars MMO might be best hope in the pipeline

What is the real problem with EA these days? Many analysts seems to think that while the company has some solid titles that have had moderate success by today’s standards, the majority of the recent releases have lacked the ability to connect with hard core console gamers.

EA has continued to have success with titles in the EA Sports brand, as well as the Sims releases, but other recent titles such as the latest Need for Speed and Mirror’s Edge have been flat, even through the titles received good reviews from the media.

As for the future, we have been reporting over the last several weeks that the company will restructure and refocus in an attempt to figure out what gamers want and deliver compelling content to get sales moving again.

While the company has some titles already in the pipeline for 2009, the best hope for the company to recapture market share might come in the form of Star Wars: The Old Republic MMO that is being developed by Bioware.

It would also appear that EA has not invested enough money in the development of bringing new hit franchise to the console market space. Instead, the company relied on trying to rehash the same old franchises in new ways to drive sales and this strategy had led to a decline in some of the best franchises in the EA stable.

While it will be hard for EA to establish a new franchise on the current generation of console system, it is obvious that gamers are looking for something that is much better than the titles that EA has been shoveling out as of late. The innovative titles that have been released by the company have gone unnoticed and it is going to take a lot of hard work and some luck for the company to get back in the game. It might, in fact, not happen in this round of console systems at all, but instead have to wait till the next generation of console system before the company can get some of its mojo back.
Last modified on 23 December 2008
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