Featured Articles

Intel releases tiny 3G cell modem

Intel releases tiny 3G cell modem

Intel has released a 3G cellular modem with an integrated power amplifier that fits into a 300 mm2 footprint, claiming it…

More...
Braswell 14nm Atom slips to Q2 15

Braswell 14nm Atom slips to Q2 15

It's not all rosy in the house of Intel. It seems that upcoming Atom out-of-order cores might be giving this semiconductor…

More...
TSMC 16nm wafers coming in Q1 2015

TSMC 16nm wafers coming in Q1 2015

TSMC will start producing 16nm wafers in the first quarter of 2015. Sometime in the second quarter production should ramp up…

More...
Skylake-S LGA is 35W to 95W TDP part

Skylake-S LGA is 35W to 95W TDP part

Skylake-S is the ‘tock’ of the Haswell architecture and despite being delayed from the original plan, this desktop part is scheduled…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Wednesday, 15 October 2008 11:34

Electronic Arts looks to online games in Asia

Written by Nick Farell

Image

Youth in Asia good idea for EA


Electronic Arts,
which has not been doing very well in Asia, is looking to online games to boost its presence.

EA’s Regional President for Asia, Jon Niermann, said that while EA's main business in the West comes from packaged games software for consoles and personal computers, online games are more popular in Asia.

He said that EA will increase its market share in Asia by launching more online games, with 12 editions of different games expected to roll out this year. These include "FIFA," ''NBA Street," ''Warhammer Online" and "Battlefield Heroes". The online version of "Need for Speed" will launch next year. So far, Asia revenues only account for only about 6 percent of EA's total revenue. Niermann said it was nowhere where it needs to be.

Each game will be launched with local partners. "FIFA" with The9,  which operates "World of Warcraft" and "NBA Street" with game operators Tencent. EA is looking to developing games in Asia just for the Asian market.
Last modified on Thursday, 16 October 2008 03:37
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments