Featured Articles

Analysts expect ARM to do well next year

Analysts expect ARM to do well next year

British chip designer ARM could cash in on the mobile industry's rush to transition to 64-bit operating systems and hardware.

More...
Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Huawei and Xiaomi outpace Lenovo, LG in smartphone market

Samsung has lost smartphone market share, ending the quarter on a low note and Xiaomi appears to be the big winner.

More...
Intel Broadwell 15W coming to CES

Intel Broadwell 15W coming to CES

It looks like Intel will be showing off its 14nm processors, codenames Broadwell, in a couple of weeks at CES 2015.

More...
Gainward GTX 980 Phantom reviewed

Gainward GTX 980 Phantom reviewed

Today we’ll be taking a closer look at the recently introduced Gainward GTX 980 4GB with the company’s trademark Phantom cooler.

More...
Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac ZBOX Sphere OI520 barebones vs Sphere Plus review

Zotac has been in the nettop and mini-PC space for more than four years now and it has managed to carve…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Tuesday, 14 October 2008 12:16

Ubisoft brews a massive ad campaign

Written by Nedim Hadzic

Image

$10 million for upcoming games

 

Ubisoft is looking at a very strong about-to-be-launched games lineup, consisting of Far Cry 2, Prince of Persia, Shaun White Snowboarding and EndWar. All these games will be launched by Christmas time, so Ubisoft is looking to further improve sales by investing $10 million in advertising.

Ubisoft has chosen the South Park television show as the first weapon of choice, as they’ve bought the entire advertising space for the first show, where they’ll run ads for Far Cry 2 and Prince of Persia. The second episode will be featuring Shaun White, but Ubisoft will also air ads during National Football League games and Family Guy series.

Shaun White will also appear on TV, most notably ESPN, to promote the game, but that’s not all, as the ad campaign will also come to MTV, Spike and Comedy Central.

Apparently, the goal is to give non-gamers a chance to wish to play Shaun White and possibly the other two games, which is quite logical  - I mean, who plans on missing Far Cry 2 and Prince of Persia?

More here.

Last modified on Wednesday, 15 October 2008 04:08
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments