Featured Articles

5th Generation Broadwell 14nm family comes in three lines

5th Generation Broadwell 14nm family comes in three lines

Intel's 5th Core processor family, codenamed Broadwell, will launch in three lines for the mobile segment. We are talking about upcoming…

More...
Broadwell Chromebooks coming in late Q1 2015

Broadwell Chromebooks coming in late Q1 2015

Google's Chromebook OS should be updating automatically every six weeks, but Intel doesn't come close with its hardware refresh schedule.

More...
New round of Nexus phone rumour kicks off

New round of Nexus phone rumour kicks off

Rumours involving upcoming Nexus devices are nothing uncommon, but this year there is a fair bit of confusion, especially on the…

More...
Nvidia officially launches the 8-inch Shield Tablet

Nvidia officially launches the 8-inch Shield Tablet

As expected and reported earlier, Nvidia has now officially announced its newest Shield device, the new 8-inch Shield Tablet. While the…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Friday, 29 August 2008 06:49

EA teams with Gillette for tournament deal

Written by David Stellmack

Image

From razors to video game, cross-promotion happiness

Gillette, one of the Proctor & Gamble companies, is about to enter the world of video games with a promotion agreement with powerhouse Electronic Arts. The agreement will first be seen in the co-branding of the Gillette/EA Sports Champions of Gaming.

The winners of the worldwide championships will get the chance to play sports stars as part of the glory for winning. Superstars that are said to be included are Tiger Woods, Roger Federer, and Derek Jeter among others.

Gillette sees the promotion as a good thing and it fits in with the male audience that it is trying to reach. The majority of the gaming will take place over Microsoft’s Xbox Live service on the Xbox 360 platform.

The Gillette deal will include joint marketing and promotions is North America, Latin America, Western Europe, and Asia but no additional details were announced on what form these joint promotions might take beyond the Tournament, but in game advertising has not been ruled out according to sources.

The games that will be included to see are Tiger Woods PGA Tour 09, NASCAR 09, Madden NFL 09, NBA Live 09, and FIFA Soccer 09. (Absent from the announcement was NHL 09 which was surprising the game has had a good following in North America). The global finals will be held in Tampa Florida in January 2009. Stay tuned for additional details as they become available.

Last modified on Friday, 29 August 2008 07:28
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments