New console Battlefield title drives sales
Last modified on Wednesday, 30 July 2008 08:15
Electronic Arts announced their results for their first quarter, and perhaps the biggest surprise was that Battlefield Bad Company sold 1.6 million copies for the Xbox 360 and PlayStation 3. Powered by Battlefield Bad Company, EA was able to double its sales for the quarter to $804 million and cut its losses to $95 million.
EA is looking for its sales to continue this upward trend and expects sales to be up to between 34 to 41 percent by the end of the fiscal year, which is March 31st of 2009 for EA. EA cites the changes in direction that they embarked upon last year as much of the reason for the improvement.
The announcement of EA moving 1.6 million copies of Battlefield Bad Company that was developed by DICE came as a bit of a surprise. The reviews, while generally positive, and the scores were not as high as EA and DICE expected, according to sources.
The good news, however, is that the sales number almost assures that development of the title will continue, and although a sequel was not announced, it is almost certainly in the works, according to our moles.