Error
  • JUser::_load: Unable to load user with id: 67

Featured Articles

5th Generation Broadwell 14nm family comes in three lines

5th Generation Broadwell 14nm family comes in three lines

Intel's 5th Core processor family, codenamed Broadwell, will launch in three lines for the mobile segment. We are talking about upcoming…

More...
Broadwell Chromebooks coming in late Q1 2015

Broadwell Chromebooks coming in late Q1 2015

Google's Chromebook OS should be updating automatically every six weeks, but Intel doesn't come close with its hardware refresh schedule.

More...
New round of Nexus phone rumour kicks off

New round of Nexus phone rumour kicks off

Rumours involving upcoming Nexus devices are nothing uncommon, but this year there is a fair bit of confusion, especially on the…

More...
Nvidia officially launches the 8-inch Shield Tablet

Nvidia officially launches the 8-inch Shield Tablet

As expected and reported earlier, Nvidia has now officially announced its newest Shield device, the new 8-inch Shield Tablet. While the…

More...
Aerocool Dead Silence reviewed

Aerocool Dead Silence reviewed

Aerocool is well known for its gamer cases with aggressive styling. However, the Dead Silence chassis offers consumers a new choice,…

More...
Frontpage Slideshow | Copyright © 2006-2010 orks, a business unit of Nuevvo Webware Ltd.
Monday, 12 November 2007 10:38

IBM predicts end of advertising

Written by

Image

Says in five years it will all be different


IBM
Global Business Services' new report, "The End of Advertising as We Know It" is predicting more change in the industry in the next five years than has occurred in the previous 50 years.

Big Blue surveyed more than 2,400 consumers and 80 advertising executives globally. It found that consumers are more self-reliant and ever-evolving technologies are redefining how advertising is sold, created, consumed and tracked.Traditional advertising companies are seeing major revenue declines as budgets shift rapidly to new, interactive formats. These are expected to grow at nearly five times that of traditional advertising.

Broadcasters in particular must change their mass audience mind-set to cater to niche consumer segments, and distributors need to deliver targeted, interactive advertising for a range of multimedia devices, the report warns.

More here.
Last modified on Tuesday, 13 November 2007 02:44

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
blog comments powered by Disqus

 

Facebook activity

Latest Commented Articles

Recent Comments