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Nvidia GTX 980 reviewed

Nvidia GTX 980 reviewed

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Nvidia adjusts GTX 980 and GTX 970 pricing

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It appears that Nvidia has been feeling the pulse of the market and took some note from comments regarding the original…

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iPhone 6 and 6 Plus reviews are up and they are good

iPhone 6 and 6 Plus reviews are up and they are good

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Amazon announces three new tablets

Amazon announces three new tablets

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PowerColor TurboDuo R9 285 reviewed

PowerColor TurboDuo R9 285 reviewed

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Monday, 12 November 2007 10:38

IBM predicts end of advertising

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Says in five years it will all be different


IBM
Global Business Services' new report, "The End of Advertising as We Know It" is predicting more change in the industry in the next five years than has occurred in the previous 50 years.

Big Blue surveyed more than 2,400 consumers and 80 advertising executives globally. It found that consumers are more self-reliant and ever-evolving technologies are redefining how advertising is sold, created, consumed and tracked.Traditional advertising companies are seeing major revenue declines as budgets shift rapidly to new, interactive formats. These are expected to grow at nearly five times that of traditional advertising.

Broadcasters in particular must change their mass audience mind-set to cater to niche consumer segments, and distributors need to deliver targeted, interactive advertising for a range of multimedia devices, the report warns.

More here.
Last modified on Tuesday, 13 November 2007 02:44

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