Not saying if it will do it
Last modified on Saturday, 10 November 2007 20:01
Google has admitted that it is testing technology that will put advertising into video games. However, the search engine company refused to say if it was going to install such software by the end of the year, as rumors have indicated.
According to AFP, Google thinks that games are a perfect medium to deliver relevant, targeted advertising that ultimately benefits the user, the video game publisher and the advertiser.
Google bought in-game advertising firm AdScape for 23 million U.S. dollars in February.